Towards understanding tourist revisit of zoo attraction: Evidence from the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63550898" target="_blank" >RIV/70883521:28120/22:63550898 - isvavai.cz</a>

Result on the web

<a href="https://www.tandfonline.com/doi/full/10.1080/23311886.2021.2024673" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/23311886.2021.2024673</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/23311886.2021.2024673" target="_blank" >10.1080/23311886.2021.2024673</a>

Result language

angličtina

Original language name

Towards understanding tourist revisit of zoo attraction: Evidence from the Czech Republic

Original language description

This study assesses the important driving constructs influencing the tourists&apos; revisit decision of the famous Zlin-Zoo in the Moravian region of the Czech Republic. The relatively overlooked segment of the hospitality sector, particularly, the recreation segment has been addressed by taking the case of the aforementioned zoo to analyze the constructs impacting the tourists&apos; revisit decision. Hence, the present study seeks to ascertain and fill this research gap and also incorporates some control-variables related to the socio-demographic characteristics for having exhaustive look over the researched issue. Based on the primary data and together with a quantitative research approach, a structured questionnaire has been used to survey for data collection. Through the non-random sampling technique, precisely convenience sampling, a total of 390 valid responses were received and the application of PLS-SEM gives interesting discernments. The results reveal that positive emotion at the tourist place, safety measures, and tourist satisfaction significantly impacts the decision of tourists to revisit. However, service quality and corporate image is not a matter of much concern for tourists. Regarding control variables; age and category of respondents also play a significant role in the decision of re-visitation. Theoretical implications for researchers and academic community are in the form of highlighted driving constructs and offer a deeper insight of the proposed conceptual model, whilst the practical implications for managers of recreational units as well as policymakers would help to ensure sustained growth and competitiveness in the recreational segment of the hospitality industry. The concluding part also discusses the limitations and future research directions.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Cogent Social Sciences

ISSN

2331-1886

e-ISSN

—

Volume of the periodical

8

Issue of the periodical within the volume

1

Country of publishing house

GB - UNITED KINGDOM

Number of pages

15

Pages from-to

nestrankovano

UT code for WoS article

000751786800001

EID of the result in the Scopus database

2-s2.0-85125073272