Factors driving the adoption of mobile banking app: An empirical assessment in the less digitalized economy

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63525906" target="_blank" >RIV/70883521:28120/20:63525906 - isvavai.cz</a>

Result on the web

<a href="https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_11" target="_blank" >https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_11</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-64861-9_11" target="_blank" >10.1007/978-3-030-64861-9_11</a>

Result language

angličtina

Original language name

Factors driving the adoption of mobile banking app: An empirical assessment in the less digitalized economy

Original language description

Financial institutions remain one of the key industries making use of information and communication technologies to transform their products and services and their business in general. As the Internet becomes pervasive, most banks, in addition to their traditional mobile banking, have introduced mobile banking apps, which ride on smart devices and the Internet to offer banking services remotely to customers. However, given some contextual factors such as unstable Internet, adoption of this innovation may be a challenge in an emerging economy. Thus, the study sought to find out the factors, which could affect the adoption of mobile banking app in a less digitalized environment. To this end, data was sourced via the intercept approach on a sample of the entire population in Ghana for the analysis. By using the partial least square structural equation modelling (PLS-SEM) technique, the study found that performance expectancy and hedonic motivation were the key factors that influence mobile banking app adoption. Contrary to our expectation, effort expectancy, perceived transaction cost, and privacy and information concerns were found to have no effect on consumers’ intention to adopt mobile banking app. Implications for further research and practice are presented and discussed.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation

ISBN

978-3-030-64860-2

ISSN

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e-ISSN

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Number of pages

12

Pages from-to

114-125

Publisher name

Springer

Place of publication

Cham

Event location

Tiruchirappalli

Event date

Dec 17, 2020

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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