Value creation through social media marketing: A threat to sustainability performance?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526229" target="_blank" >RIV/70883521:28120/20:63526229 - isvavai.cz</a>
Result on the web
<a href="https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_42" target="_blank" >https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_42</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-64861-9_42" target="_blank" >10.1007/978-3-030-64861-9_42</a>
Alternative languages
Result language
angličtina
Original language name
Value creation through social media marketing: A threat to sustainability performance?
Original language description
This paper contributes to the discussion on value creation. Using the literature review approach, it explains why co-creation cannot be the sole consequence of the value creation process between producers and customers. The paper shows through some empirical studies how value co-destruction sometimes occurs; depending on how the collaborative process between producers and customers is handled. The authors further discuss how sustainability performance may be affected by value creation. The review exposes the lack of both empirical and conceptual work in the area. Based on this, the authors suggest a framework that incorporates sustainability performance and value co-destruction and also offer propositions for further studies. © 2020, IFIP International Federation for Information Processing.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation
ISBN
978-3-030-64860-2
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
475-486
Publisher name
Springer
Place of publication
Cham
Event location
Tiruchirappalli
Event date
Dec 17, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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