All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

Value creation through social media marketing: A threat to sustainability performance?

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526229" target="_blank" >RIV/70883521:28120/20:63526229 - isvavai.cz</a>

  • Result on the web

    <a href="https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_42" target="_blank" >https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_42</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1007/978-3-030-64861-9_42" target="_blank" >10.1007/978-3-030-64861-9_42</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Value creation through social media marketing: A threat to sustainability performance?

  • Original language description

    This paper contributes to the discussion on value creation. Using the literature review approach, it explains why co-creation cannot be the sole consequence of the value creation process between producers and customers. The paper shows through some empirical studies how value co-destruction sometimes occurs; depending on how the collaborative process between producers and customers is handled. The authors further discuss how sustainability performance may be affected by value creation. The review exposes the lack of both empirical and conceptual work in the area. Based on this, the authors suggest a framework that incorporates sustainability performance and value co-destruction and also offer propositions for further studies. © 2020, IFIP International Federation for Information Processing.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation

  • ISBN

    978-3-030-64860-2

  • ISSN

  • e-ISSN

  • Number of pages

    12

  • Pages from-to

    475-486

  • Publisher name

    Springer

  • Place of publication

    Cham

  • Event location

    Tiruchirappalli

  • Event date

    Dec 17, 2020

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article