Social media marketing, value creation and firm's sustainability performance: a study among young consumers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63553318" target="_blank" >RIV/70883521:28120/23:63553318 - isvavai.cz</a>
Result on the web
<a href="https://www.emerald.com/insight/content/doi/10.1108/AJIM-05-2022-0245/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/AJIM-05-2022-0245/full/html</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/AJIM-05-2022-0245" target="_blank" >10.1108/AJIM-05-2022-0245</a>
Alternative languages
Result language
angličtina
Original language name
Social media marketing, value creation and firm's sustainability performance: a study among young consumers
Original language description
Purpose. Social media marketing (SMMT) is explored in the light of value creation (VC) and firms' sustainability performance. This research deals with the influence of both value co-creation (VCCR) and value co-destruction (VCDE) on SMMT and firm sustainability.Design/methodology/approach. A quantitative approach is employed in this research. By means of structural equation modeling (SEM), specifically, PLS (partial least squares)-SEM, consumers' responses are analyzed. Findings. The result confirms that SMMT influences firms' sustainability performance. Additionally, the study established a relationship between SMMT and VCCR and SMMT and VCDE. The study further showed that VCCR contributes to sustainability. Concerning the indirect relationships, the study ndicates that VCDE influenced SMMT and sustainability performance. Research limitations/implications. A theoretical basis for studying both VCCR and VCDE is provided. The current study especially encourages further study into VCDE. Practical implications. This work informs businesses about using SMMT to enhance sustainability performance. This work also warns about the reality of VCDE when using SMMT. Originality/value. This research empirically explores SMMT and firm sustainability performance (SPFM) and also has a model that includes both VCCR and VCDE.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50201 - Economic Theory
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Aslib Journal of Information Management
ISSN
2050-3806
e-ISSN
2050-3814
Volume of the periodical
neuveden
Issue of the periodical within the volume
neuvedeno
Country of publishing house
GB - UNITED KINGDOM
Number of pages
21
Pages from-to
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UT code for WoS article
000911107200001
EID of the result in the Scopus database
2-s2.0-85146182808