All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

Social media marketing, value creation and firm's sustainability performance: a study among young consumers

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63553318" target="_blank" >RIV/70883521:28120/23:63553318 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.emerald.com/insight/content/doi/10.1108/AJIM-05-2022-0245/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/AJIM-05-2022-0245/full/html</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1108/AJIM-05-2022-0245" target="_blank" >10.1108/AJIM-05-2022-0245</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Social media marketing, value creation and firm's sustainability performance: a study among young consumers

  • Original language description

    Purpose. Social media marketing (SMMT) is explored in the light of value creation (VC) and firms&apos; sustainability performance. This research deals with the influence of both value co-creation (VCCR) and value co-destruction (VCDE) on SMMT and firm sustainability.Design/methodology/approach. A quantitative approach is employed in this research. By means of structural equation modeling (SEM), specifically, PLS (partial least squares)-SEM, consumers&apos; responses are analyzed. Findings. The result confirms that SMMT influences firms&apos; sustainability performance. Additionally, the study established a relationship between SMMT and VCCR and SMMT and VCDE. The study further showed that VCCR contributes to sustainability. Concerning the indirect relationships, the study ndicates that VCDE influenced SMMT and sustainability performance. Research limitations/implications. A theoretical basis for studying both VCCR and VCDE is provided. The current study especially encourages further study into VCDE. Practical implications. This work informs businesses about using SMMT to enhance sustainability performance. This work also warns about the reality of VCDE when using SMMT. Originality/value. This research empirically explores SMMT and firm sustainability performance (SPFM) and also has a model that includes both VCCR and VCDE.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50201 - Economic Theory

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Aslib Journal of Information Management

  • ISSN

    2050-3806

  • e-ISSN

    2050-3814

  • Volume of the periodical

    neuveden

  • Issue of the periodical within the volume

    neuvedeno

  • Country of publishing house

    GB - UNITED KINGDOM

  • Number of pages

    21

  • Pages from-to

  • UT code for WoS article

    000911107200001

  • EID of the result in the Scopus database

    2-s2.0-85146182808