Factors to enhance tourist’s ecotourism loyalty, an empirical study in Viet Nam

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63534858" target="_blank" >RIV/70883521:28120/21:63534858 - isvavai.cz</a>

Result on the web

<a href="https://www.webology.org/abstract.php?id=620" target="_blank" >https://www.webology.org/abstract.php?id=620</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14704/WEB/V18SI05/WEB18257" target="_blank" >10.14704/WEB/V18SI05/WEB18257</a>

Result language

angličtina

Original language name

Factors to enhance tourist’s ecotourism loyalty, an empirical study in Viet Nam

Original language description

In order to fulfill the gaps in the literature, this research aims to develop and test a model for tourist’s ecotourism loyalty and eWOM. This research is different from the previous research since the research model integrates the expectation confirmation theory and the theory of planned behavior. Accordingly, this study contributes to the literature by creating the possibility to explore how tourist’s ecotourism loyalty and eWOM are greatly influenced by tourism experience, which aligns with previous research findings. This research will emphasize the tourist’s ecotourism satisfaction and personal behavior intentions. Therefore, this study is the first of its kind to the study’s theoretical contribution through a model to enhance understanding of tourist’s ecotourism loyalty and eWOM in Vietnam. The research findings tell us that developing entertainment services, fun learning, and emotional experience influenced tourists’ ecotourism loyalty and eWOM in Vietnam. The government agencies and ecotourism managers should also emphasize these factors when implementing strategies and policies to enhance ecotourism. © 2021

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Webology

ISSN

1735-188X

e-ISSN

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Volume of the periodical

18

Issue of the periodical within the volume

Sp. Issue

Country of publishing house

IR - IRAN, ISLAMIC REPUBLIC OF

Number of pages

11

Pages from-to

727-737

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85119676014