Factors affecting ecotourism loyalty with the moderating role of social influence - Empirical evidence in Vietnam
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63549039" target="_blank" >RIV/70883521:28120/22:63549039 - isvavai.cz</a>
Result on the web
<a href="https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43314-908.pdf" target="_blank" >https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43314-908.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.30892/gtg.43314-908" target="_blank" >10.30892/gtg.43314-908</a>
Alternative languages
Result language
angličtina
Original language name
Factors affecting ecotourism loyalty with the moderating role of social influence - Empirical evidence in Vietnam
Original language description
Today, ecotourism has become more common and attractive for tourists who love to explore nature and experience the cultural heritage. In the 4.0 age of technology, social networking not only helps visitors find suitable destinations to visit easily but also provides visitors with a place to leave comments or reviews after the trips. This study aims to qualify the relationships between electronic-worth-of-mouth (eWOM), social influence (SI), destination image (DI), tourist satisfaction (SAT), and ecotourism loyalty (EL). The study applied the PLS-SEM model to estimate 499 observations at ecotourism sites in Vietnam as empirical evidence. The research results show that all the factors in the research model have positive and significant effects on EL. In particular, DI and SAT, directly and indirectly, affect EL; while eWOM and SI only have direct effects on EL. Additionally, it was found that the effect of eWOM on EL increased with the moderating role of SI.
Czech name
—
Czech description
—
Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50201 - Economic Theory
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Geojournal of Tourism and Geosites
ISSN
2065-1198
e-ISSN
2065-0817
Volume of the periodical
43
Issue of the periodical within the volume
3
Country of publishing house
RO - ROMANIA
Number of pages
9
Pages from-to
946-954
UT code for WoS article
—
EID of the result in the Scopus database
2-s2.0-85138804903