INVESTIGATING FACTORS INFLUENCING YOUNG CONSUMERS' E-LOYALTY TO TOURISM SITES
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63535079" target="_blank" >RIV/70883521:28120/21:63535079 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
INVESTIGATING FACTORS INFLUENCING YOUNG CONSUMERS' E-LOYALTY TO TOURISM SITES
Original language description
The customers’ loyalty plays a vital role in tourism development and the frequency of visitingtourism sites. Certain variables emanating from external and internal sources tend to influence the e-loyalty of the tourists in Vietnam. The paper aims at analyzing the influence brought by such variables on the e-loyalty of the young customers towards the tourism sites. The study deploys a structural equation and utilizes a sample to generate a different model, including two separate external variables namely eWOM and site design. The study also aims to analyze two internal elements, customer satisfaction, trust, and how their intention to purchase online platforms is affected. The variables are essential for studying tourism and e-commerce because previous studies did not pay much attention to them. The results indicate that the internal variables tend to have more impact compared to the external variables. The research also proposes a causal model that can be applied successfully by the tourism firms to enhance eloyalty and increase their market share. The performance analysis of the variables indicates satisfaction is the leading variable in enhancing e-loyalty among the customers. From the study, trust emerges to be the most important variable that affects e-loyalty. Tourism companies should; therefore, not only carefully consider trust, but also the external and internal variables that influence consumer behavior and affect their intention to make online purchases
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Conference Proceedings 17th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7678-025-5
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
203-213
Publisher name
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Place of publication
Zlín
Event location
Zlín
Event date
May 20, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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