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INVESTIGATING FACTORS INFLUENCING YOUNG CONSUMERS' E-LOYALTY TO TOURISM SITES

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63535079" target="_blank" >RIV/70883521:28120/21:63535079 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    INVESTIGATING FACTORS INFLUENCING YOUNG CONSUMERS' E-LOYALTY TO TOURISM SITES

  • Original language description

    The customers’ loyalty plays a vital role in tourism development and the frequency of visitingtourism sites. Certain variables emanating from external and internal sources tend to influence the e-loyalty of the tourists in Vietnam. The paper aims at analyzing the influence brought by such variables on the e-loyalty of the young customers towards the tourism sites. The study deploys a structural equation and utilizes a sample to generate a different model, including two separate external variables namely eWOM and site design. The study also aims to analyze two internal elements, customer satisfaction, trust, and how their intention to purchase online platforms is affected. The variables are essential for studying tourism and e-commerce because previous studies did not pay much attention to them. The results indicate that the internal variables tend to have more impact compared to the external variables. The research also proposes a causal model that can be applied successfully by the tourism firms to enhance eloyalty and increase their market share. The performance analysis of the variables indicates satisfaction is the leading variable in enhancing e-loyalty among the customers. From the study, trust emerges to be the most important variable that affects e-loyalty. Tourism companies should; therefore, not only carefully consider trust, but also the external and internal variables that influence consumer behavior and affect their intention to make online purchases

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Conference Proceedings 17th Annual International Bata Conference for Ph.D. Students and Young Researchers

  • ISBN

    978-80-7678-025-5

  • ISSN

  • e-ISSN

  • Number of pages

    11

  • Pages from-to

    203-213

  • Publisher name

    Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

  • Place of publication

    Zlín

  • Event location

    Zlín

  • Event date

    May 20, 2021

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article