Linking employer branding and firm-level performance: The case of Azerbaijani firms registered on Glassdoor

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63536098" target="_blank" >RIV/70883521:28120/22:63536098 - isvavai.cz</a>

Result on the web

<a href="https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-397/linking-employer-branding-and-firm-level-performance-the-case-of-azerbaijani-firms-registered-on-glassdoor" target="_blank" >https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-397/linking-employer-branding-and-firm-level-performance-the-case-of-azerbaijani-firms-registered-on-glassdoor</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21511/ppm.20(1).2022.12" target="_blank" >10.21511/ppm.20(1).2022.12</a>

Result language

angličtina

Original language name

Linking employer branding and firm-level performance: The case of Azerbaijani firms registered on Glassdoor

Original language description

In today’s competitive labor market, firms use employer branding strategies to engage their workforce for better performance. However, the current understanding of the role of employer branding in firm-level performance in the context of developing countries is very limited. This study aims to investigate the importance of employee retention and recruitment efficiency to strengthen the relationship between employer branding and firm-level performance. Data are collected from 316 Azerbaijani firms that are tagged by the Glassdoor and reviewed by former employees. Structural equation modeling is used to test the hypotheses. The results of the study show that employer branding can enhance firm-level performance through employee retention and recruitment efficiency. However, online employee reviews on the Glassdoor do not moderate the connection between employer branding and employee retention. Current employees feel motivated to continue working with those companies which show excellent employer strategies. Furthermore, a firm’s strategy to attract the best employee pool improves firm-level performance. It is also concluded that employees working in developing countries do not concern about online reviews on their employer, and prefer to continue working despite contrary thoughts.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Problems and Perspectives in Management

ISSN

1727-7051

e-ISSN

1810-5467

Volume of the periodical

20

Issue of the periodical within the volume

1

Country of publishing house

UA - UKRAINE

Number of pages

15

Pages from-to

128-142

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85124144960