The Influence Of Brand Avoidance On Consumers Purchasing Decision
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63572958" target="_blank" >RIV/70883521:28120/23:63572958 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.34190/ecrm.22.1.1804" target="_blank" >http://dx.doi.org/10.34190/ecrm.22.1.1804</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34190/ecrm.22.1.1804" target="_blank" >10.34190/ecrm.22.1.1804</a>
Alternative languages
Result language
angličtina
Original language name
The Influence Of Brand Avoidance On Consumers Purchasing Decision
Original language description
t:One of the most important factors affecting a company's capacity to achieve a competitive advantage over its rivals is its brand. This paper seeks to examine the impact of brand avoidance on consumer purchasing decisions. Consumers are more likely to be satisfied and have higher expectations when brand managers can offer them high-quality products. Additionally, quality brands have a favourable impact on the consumer's purchasing decision. This study uses a qualitative methodology, notably document analysis, to uncover relevant sources on the subject to achieve the study’s aim. Furthermore, a keyword-based search of the databases of Web of Science, Google Scholar, and Scopus was carried out to find seventeen useful scientific papers to reach the study's objective. The findings of the study showed that identity avoidance, moral avoidance, and deficit-value avoidance all had a significant impact on consumers' purchasing decisions through the literature reviewed. As a result, the study offers both theoretical and practical directions on how to succeed in getting away from the underlying reasons for disregard for brands so that consumers make insightful purchase decisions.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 22nd European Conference on Research Methodology for Business and Management Studies
ISBN
978-1-914587-71-9
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
264-271
Publisher name
Academic Conferences and Publishing International Limited
Place of publication
Reading
Event location
Lisabon
Event date
Sep 6, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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