The Influence of Brand Avoidance on Consumer’s Purchasing Decision, ACPI (Lisbon) 2023

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63573758" target="_blank" >RIV/70883521:28120/23:63573758 - isvavai.cz</a>

Result on the web

<a href="https://papers.academic-conferences.org/index.php/ecrm/article/view/1804/1334" target="_blank" >https://papers.academic-conferences.org/index.php/ecrm/article/view/1804/1334</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Influence of Brand Avoidance on Consumer’s Purchasing Decision, ACPI (Lisbon) 2023

Original language description

One of the most important factors afectng a company&apos;s capacity to achieve a compettve advantage over its rivals is its brand. This paper seeks to examine the impact of brand avoidance on consumer purchasing decisions. Consumers are more likely to be satsfed and have higher expectatons when brand managers can ofer them high-quality products. Additonally, quality brands have a favourable impact on the consumer&apos;s purchasing decision. This study uses a qualitatve methodology, notably document analysis, to uncover relevant sources on the subject to achieve the study’s aim. Furthermore, a keyword-based search of the databases of Web of Science, Google Scholar, and Scopus was carried out to fnd seventeen useful scientfc papers to reach the study&apos;s objectve. The fndings of the study showed that identty avoidance, moral avoidance, and defcit-value avoidance all had a signifcant impact on consumers&apos; purchasing decisions through the literature reviewed. As a result, the study ofers both theoretcal and practcal directons on how to succeed in getng away from the underlying reasons for disregard for brands so that consumers make insightul purchase decisions.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the 22nd European Conference on Research Methodology for Business and Management Studies

ISBN

978-1-914587-71-9

ISSN

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e-ISSN

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Number of pages

9

Pages from-to

1-8

Publisher name

Academic Conferences and Publishing International Limited

Place of publication

Reading

Event location

Lisabon

Event date

Sep 6, 2023

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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