Leveraging Business Model Innovation for Digital Transformation in Iraq
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63589838" target="_blank" >RIV/70883521:28120/25:63589838 - isvavai.cz</a>
Result on the web
<a href="https://2y-b6cf.257.cz/bitstream/handle/20.500.12603/885/01_2025-01-01_006_021.pdf?sequence=1&isAllowed=y" target="_blank" >https://2y-b6cf.257.cz/bitstream/handle/20.500.12603/885/01_2025-01-01_006_021.pdf?sequence=1&isAllowed=y</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2025-01-002" target="_blank" >10.36689/uhk/hed/2025-01-002</a>
Alternative languages
Result language
angličtina
Original language name
Leveraging Business Model Innovation for Digital Transformation in Iraq
Original language description
This study aims to explore the drivers, challenges, and outcomes of digital transformation (DT) in traditional Iraqi businesses by assessing their transition strategies and major performance implications. Conducted through qualitative research, it examines sevenenterprises across diverse industries in Iraq via semi-structured interviews with their senior executives. The motivation for this study lies in the critical role DT plays in fostering economic recovery and growth in developing countries like Iraq, which is navigating the dualchallenges of post-conflict reconstruction and rapid technological advancements. The findings identify key drivers of DT, including the need for competitiveness, operational efficiency, and enhanced customer engagement. However, the transformation is hinderedby challenges such as limited access to advanced technology, cultural resistance, skills shortages, and inadequate regulatory frameworks. Despite these obstacles, DT has led to significant improvements in operational efficiency, customer experience, and market competitiveness. The study emphasizes the importance of business model innovation (BMI) in overcoming barriers to digital adoption and advancing organizational resilience. The research evaluates the influence of DT on operational efficiency, customer engagement,and market competitiveness within Iraq's evolving economic environment. Key factors such as digital readiness, infrastructure investment, and workforce upskilling are essential for successful digital adoption.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Hradec Economic Day proceedings of the international scientific conference
ISBN
978-80-7435-945-3
ISSN
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e-ISSN
2464-6067
Number of pages
15
Pages from-to
6-21
Publisher name
Univerzita Hradec Králové
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Apr 10, 2025
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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