Importance of University Social Media Communications in Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43870590" target="_blank" >RIV/70883521:28130/13:43870590 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Importance of University Social Media Communications in Czech Republic
Original language description
Abstract?This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the on-going demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and dif
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
RECENT ADVANCES in BUSINESS ADMINISTRATION, MARKETING and ECONOMICS
ISBN
978-1-61804-212-5
ISSN
2227-460X
e-ISSN
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Number of pages
7
Pages from-to
70-76
Publisher name
neuveden
Place of publication
Benátky
Event location
Venice, Italie
Event date
Sep 28, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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