Special Characteristics of the Singles Segment in the Czech Republic and Its Brand Relationships

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43870644" target="_blank" >RIV/70883521:28130/13:43870644 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Special Characteristics of the Singles Segment in the Czech Republic and Its Brand Relationships
Original language description
The developmental tendencies apparent in today`s markets indicate changes in the approaches to segmentation, in the setting of segmentation criteria as well as in the conduction of marketing research aiming to analyse the consumer behaviour of new segments. One of the newly defined segments is the segment of the so-called singles. This study deals with the characterization of singles, their socio-demographic profile and the structure of their consumer expenditure considering brand relationships. The study has been conducted on the basis of carrying out primary surveys and studying secondary data sources.
Czech name
—
Czech description
—

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Recent Advances in Communications, Circuits and Technological Innovation
ISBN
978-960-474-343-8
ISSN
2227-4588
e-ISSN
—
Number of pages
10
Pages from-to
242-251
Publisher name
WSEAS
Place of publication
Paris
Event location
Paříž
Event date
Oct 29, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)