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School culture as part of Marketing-oriented approach

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43871008" target="_blank" >RIV/70883521:28130/13:43871008 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    School culture as part of Marketing-oriented approach

  • Original language description

    One of the possibilities of how to flexibly adapt to changes within the developing society, that strongly influences the school environment, is to apply marketing approaches comprising a complex system of inter-related factors focused upon the school andthe school environment ? all with the purpose to create a positive image. This paper presents findings related to perception of the school culture by pupils, teachers, employees and parents. Key-factors, that shape attitudes towards schools, cover particularly satisfaction of pupils, employees and parents, mutual communication, evaluation process which asserts effective risk prevention efforts and fosters positive school climate. The Creating an Environment for Emotional and Social Well-Being (WHO) survey, unfinished sentences, semi-structured interview and focus groups were applied as research methods. Gathered results show the following strengths: positive approach of pupils to teachers, providing a friendly, rewarding and supportive

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AJ - Literature, mass media, audio-visual activities

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Procedia: Social and Behavioral Sciences

  • ISSN

    1877-0428

  • e-ISSN

  • Volume of the periodical

    2013

  • Issue of the periodical within the volume

    106

  • Country of publishing house

    US - UNITED STATES

  • Number of pages

    7

  • Pages from-to

    2316-2322

  • UT code for WoS article

  • EID of the result in the Scopus database