School culture as part of Marketing-oriented approach
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43871008" target="_blank" >RIV/70883521:28130/13:43871008 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
School culture as part of Marketing-oriented approach
Original language description
One of the possibilities of how to flexibly adapt to changes within the developing society, that strongly influences the school environment, is to apply marketing approaches comprising a complex system of inter-related factors focused upon the school andthe school environment ? all with the purpose to create a positive image. This paper presents findings related to perception of the school culture by pupils, teachers, employees and parents. Key-factors, that shape attitudes towards schools, cover particularly satisfaction of pupils, employees and parents, mutual communication, evaluation process which asserts effective risk prevention efforts and fosters positive school climate. The Creating an Environment for Emotional and Social Well-Being (WHO) survey, unfinished sentences, semi-structured interview and focus groups were applied as research methods. Gathered results show the following strengths: positive approach of pupils to teachers, providing a friendly, rewarding and supportive
Czech name
—
Czech description
—
Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
—
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Procedia: Social and Behavioral Sciences
ISSN
1877-0428
e-ISSN
—
Volume of the periodical
2013
Issue of the periodical within the volume
106
Country of publishing house
US - UNITED STATES
Number of pages
7
Pages from-to
2316-2322
UT code for WoS article
—
EID of the result in the Scopus database
—