Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F14%3A43872212" target="_blank" >RIV/70883521:28130/14:43872212 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions

Original language description

This monograph confirmed a considerable role of music in current television commercials. The quantitative analysis showed that music appears in 94.0% of TV spots broadcasted in the past several years by Czech nationwide television stations, which is oneof the biggest shares recorded in comparable research. However, at the same time it confirmed that there are big differences as to how advertisers (or their submitters) work with music. In most commercials, music serves as mere background which sometimesgives the impression as if the composers felt that music in commercials has to appear regardless of whether it is related to other components of the commercial or not. On the other hand, there are many examples of sophisticated involvement of music in commercials, including some cases when the whole commercial is build on the basis of the music applied.

Czech name

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Czech description

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Type

B - Specialist book

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-3-659-59014-6

Number of pages

120

Publisher name

Lap Lambert Academic Publishing

Place of publication

Saarbrücken

UT code for WoS book

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