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Options for innovation of marketing approaches to the market in the non-profit sector

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F14%3A43872267" target="_blank" >RIV/70883521:28130/14:43872267 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.1016/j.sbspro.2015.01.1208" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2015.01.1208</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1016/j.sbspro.2015.01.1208" target="_blank" >10.1016/j.sbspro.2015.01.1208</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Options for innovation of marketing approaches to the market in the non-profit sector

  • Original language description

    The variety of marketing tools and their constant attack on literally our every step is a significant stimulus for searching for new ways how to veer off the monotonous mass and to efficiently address the current as well as potential customers. The situation becomes more complex especially in the area of the non-profit sector as even here the responsibility for one's own organization within the market becomes an important aspect, and to position it into such relations towards its environment helping toensure its constant success. The presented study points at one of the possible options for a solution in utilizing the creative potential, the essence of which is the cooperation of non-profit organizations with the academic sphere on the regional level.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AM - Pedagogy and education

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2014

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Procedia - Social and Behavioral Sciences

  • ISBN

  • ISSN

    1877-0428

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    334-241

  • Publisher name

    Elsevier, Ltd.

  • Place of publication

    Kidlington

  • Event location

    Madrid, Spain

  • Event date

    Sep 1, 2014

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article