Opions for innovation of marketing approaches to the market i the non-profit sector
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875155" target="_blank" >RIV/70883521:28130/16:43875155 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1016/j.sbspro.2015.01.1208" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2015.01.1208</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.sbspro.2015.01.1208" target="_blank" >10.1016/j.sbspro.2015.01.1208</a>
Alternative languages
Result language
angličtina
Original language name
Opions for innovation of marketing approaches to the market i the non-profit sector
Original language description
The variety of marketing tools and their constant attack on literally our every step is a significant stimulus for searching for new ways how to veer off the monotonous mass and to efficiently address the current as well as potential customers. The situation becomes more complex especially in the area of the non-profit sector as even here the responsibility for one's own organization within the market becomes an important aspect, and to position it into such relations towards its environment helping to ensure its constant success. The presented study points at one of the possible options for a solution in utilizing the creative potential, the essence of which is the cooperation of non-profit organizations with the academic sphere on the regional level.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014)
ISBN
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ISSN
1877-0428
e-ISSN
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Number of pages
8
Pages from-to
334-341
Publisher name
ELSEVIER SCIENCE BV
Place of publication
AMSTERDAM
Event location
Madrid, SPAIN
Event date
Sep 1, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000380495700042