THE ROLE OF SOCIAL ADVERTISING IN CONTINUITY WITH THE SYSTEM OF VALUES OF ADOLESCENT YOUTH

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F17%3A63517707" target="_blank" >RIV/70883521:28130/17:63517707 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

THE ROLE OF SOCIAL ADVERTISING IN CONTINUITY WITH THE SYSTEM OF VALUES OF ADOLESCENT YOUTH

Original language description

One of the most complex and most demanding life stages, speaking about the attitude and coping, is the adolescent age. In each stage, the adolescent youth is a bit different and copes with different troubles with themselves, as well as with the inclusion within the society, the characteristic feature of which becomes not only weakening authority of family and school, of the primary socialization factors, but mainly strengthening role of the media, or the advertisement, with the omnipresent presentation of values of the modern consumer society reflecting in the growing consumerism. The aim of the study is not only to determine the preference of values of today&apos;s adolescents, specifically in their teenage years, but to discover what the role of advertising messages is in the particular stage of life, and especially what the impact of social advertising is.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50302 - Education, special (to gifted persons, those with learning disabilities)

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Turkish Online Journal of Educational Technology : Special Issue for INTE 2017

ISSN

2146-7242

e-ISSN

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Volume of the periodical

2017

Issue of the periodical within the volume

1

Country of publishing house

TR - TURKEY

Number of pages

8

Pages from-to

596-603

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85044709794