Sustainable packaging in footwear industry: Case study of PUMA

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100489" target="_blank" >RIV/71226401:_____/21:N0100489 - isvavai.cz</a>
Result on the web
<a href="https://jems.sciview.net/index.php/jems/issue/view/11" target="_blank" >https://jems.sciview.net/index.php/jems/issue/view/11</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.14254/jems.2021.6-1.2" target="_blank" >10.14254/jems.2021.6-1.2</a>

Result language
angličtina
Original language name
Sustainable packaging in footwear industry: Case study of PUMA
Original language description
Purpose. Modern companies are more focused on the life cycle of their products, so it comes also with sustainable packaging of products. Some companies do this on their own initiative, others because of customer's pressure. There are already several experiments, where companies introduced packaging that can be disposed of in an environmentally friendly way or reused. The main goal of the paper is to describe case study of sustainable packaging in the footwear industry. Main findings and implications. Even big producers of shoes are facing troubles with sustainable packaging solutions. The case study shows why PUMA abandoned the new sustainable packaging of shoes. After trying sustainable packaging, PUMA returned to the classic cardboard box in 2015.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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