PRIVATE LABELS – CUSTOMER PROFILE AND CHANGES1 IN TRADE DURING PANDEMIC

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100628" target="_blank" >RIV/71226401:_____/21:N0100628 - isvavai.cz</a>
Result on the web
<a href="http://managementpapers.polsl.pl/?page_id=108" target="_blank" >http://managementpapers.polsl.pl/?page_id=108</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.29119/1641-3466.2021.154.22" target="_blank" >10.29119/1641-3466.2021.154.22</a>

Result language
angličtina
Original language name
PRIVATE LABELS – CUSTOMER PROFILE AND CHANGES1 IN TRADE DURING PANDEMIC
Original language description
This article focuses on private labels, which play a crucial role in the retail market. This article aims to examine the market of private labels in the Czech Republic and reveal the customer profile of private labels in the Czech market.Large retail chains can achieve more than 30% of sales from private labels.The nature of the private label market is changing significantly. Therefore, the customer profile13 is changing too. The author's research revealed that the most critical segment for private labels is women, specifically single women with an income of up to 20,000 CZK, aged under 27-36,who live in medium-sized cities with up to 100,000 inhabitants.
Czech name
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Czech description
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Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
Scientific Papers of Silesian University of Technology – Organization and Management Series
ISSN
1641-3466
e-ISSN
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Volume of the periodical
2021
Issue of the periodical within the volume
154
Country of publishing house
RO - ROMANIA
Number of pages
13
Pages from-to
291-303
UT code for WoS article
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EID of the result in the Scopus database
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