Loyalty programs and customer preferences

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F18%3A00001964" target="_blank" >RIV/75081431:_____/18:00001964 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Loyalty programs and customer preferences
Original language description
The aim of the article is to comparate various forms of benefits provided by companies in the South Bohemian region to their customers and preferences that customers attribute to these forms of loyalty program. The research was conducted on the basis of a questionnaire survey conducted by teachers and students of VŠTE in České Budějovice in 2018. Data from 21 benefit forms was summed up into variables describing the offer of these benefits and customer preferences following these forms of loyalty programs. Also, the properties of these variables were analyzed, the properties of interdependencies, including the dependence on the identified identification variables. Copyright © 2018 International Business Information Management Association (IBIMA).
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Vision 2020: Sustainable Economic Development and Application of Innovation Management
ISBN
9780999855119
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
8321-8328
Publisher name
International Business Information Management Association, IBIMA
Place of publication
Norristown
Event location
Seville
Event date
Nov 15, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000508553209033

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