Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002421" target="_blank" >RIV/75081431:_____/22:00002421 - isvavai.cz</a>
Result on the web
<a href="https://www.economics-sociology.eu/files/18S_1267_Pollak_Markovic.pdf" target="_blank" >https://www.economics-sociology.eu/files/18S_1267_Pollak_Markovic.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe
Original language description
This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers´ preferred way of obtaining information depending on their age. The results of the analysis suggest that younger customers prefer online media, while middle-aged and older customers tend to prefer traditional information sources.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economics and Sociology
ISSN
2071-789X
e-ISSN
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Volume of the periodical
15/2022
Issue of the periodical within the volume
2
Country of publishing house
PL - POLAND
Number of pages
16
Pages from-to
296-311
UT code for WoS article
000822686700019
EID of the result in the Scopus database
2-s2.0-85133884507