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Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002421" target="_blank" >RIV/75081431:_____/22:00002421 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.economics-sociology.eu/files/18S_1267_Pollak_Markovic.pdf" target="_blank" >https://www.economics-sociology.eu/files/18S_1267_Pollak_Markovic.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe

  • Original language description

    This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers´ preferred way of obtaining information depending on their age. The results of the analysis suggest that younger customers prefer online media, while middle-aged and older customers tend to prefer traditional information sources.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2022

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Economics and Sociology

  • ISSN

    2071-789X

  • e-ISSN

  • Volume of the periodical

    15/2022

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    PL - POLAND

  • Number of pages

    16

  • Pages from-to

    296-311

  • UT code for WoS article

    000822686700019

  • EID of the result in the Scopus database

    2-s2.0-85133884507