Retail investors, social media, and their impact on the market

Název projektu anglicky
Retail investors, social media, and their impact on the market
Anotace anglicky
The proposed project investigates how retail investors’ behavior, influenced by social media, impacts the market. We will analyze the impact of retail investor attention on the firm’s cost of capital. 1) We will utilize technological advancements and identify less sophisticated investors, examining how their attention impacts the firms. 2) We will investigate the effects of the information gap resulting from a lack of reporting in traditional media. Using large microdata of real estate transactions, we will investigate how lack of coverage impacts an individual’s decision-making and whether social media can bridge the information gap and alleviate potential negative effects. 3) We will investigate the effects of bots on social media. Political research suggests that bots can cause division and polarization, and thus, their activity can increase investor disagreement in the stock market. 4) Current research on social media does not account for bots, which can significantly bias estimated sentiment and attention measures, thereby questioning the validity of past results.

Kategorie VaV
ZV - Základní výzkum
OECD FORD - hlavní obor
50206 - Finance
OECD FORD - vedlejší obor
50205 - Accounting
OECD FORD - další vedlejší obor
50204 - Business and management
CEP - odpovídající obory <br>(dle <a href="http://www.vyzkum.cz/storage/att/E6EF7938F0E854BAE520AC119FB22E8D/Prevodnik_oboru_Frascati.pdf">převodníku</a>)
AH - Ekonomie<br>GA - Zemědělská ekonomie

Důvěrnost údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Systémové označení dodávky dat
CEP26-GA0-GA-R
Datum dodání záznamu
27. 4. 2026

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