Eye Tracking in Emotional Design Research: What Are Its Limitations?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F16%3A10333708" target="_blank" >RIV/00216208:11210/16:10333708 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/68081740:_____/16:00466863 RIV/00216208:11320/16:10333708

Výsledek na webu

<a href="http://dx.doi.org/10.1145/2971485.2996749" target="_blank" >http://dx.doi.org/10.1145/2971485.2996749</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1145/2971485.2996749" target="_blank" >10.1145/2971485.2996749</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Eye Tracking in Emotional Design Research: What Are Its Limitations?

Popis výsledku v původním jazyce

Adding anthropomorphic graphical elements to computerized learning materials has been shown to enhance learning. We have prepared an experimental study, in which we will investigate if learning is enhanced because of the elevated positive affect of learners or due to the attention-capturing effect of the anthropomorphisms. Here, we present a pilot study asking if eye tracking might help in answering this question. Participants (N = 23) studied from one of three versions (schematic, enhanced black-and-white, enhanced with color) of instructional slides about the influenza virus for about 10 minutes; with eye tracking. Their prior and, especially, post hoc negative affect was elevated, and positive affect decreased compared to participants from a similar experiment without an eye tracker (N = 37). One-third of participants reported higher nervousness due to the eye tracker. The attention-capturing effect was possible to measure; but with limitations. The implications for emotional design studies with eye tracking are discussed.

Název v anglickém jazyce

Eye Tracking in Emotional Design Research: What Are Its Limitations?

Popis výsledku anglicky

Adding anthropomorphic graphical elements to computerized learning materials has been shown to enhance learning. We have prepared an experimental study, in which we will investigate if learning is enhanced because of the elevated positive affect of learners or due to the attention-capturing effect of the anthropomorphisms. Here, we present a pilot study asking if eye tracking might help in answering this question. Participants (N = 23) studied from one of three versions (schematic, enhanced black-and-white, enhanced with color) of instructional slides about the influenza virus for about 10 minutes; with eye tracking. Their prior and, especially, post hoc negative affect was elevated, and positive affect decreased compared to participants from a similar experiment without an eye tracker (N = 37). One-third of participants reported higher nervousness due to the eye tracker. The attention-capturing effect was possible to measure; but with limitations. The implications for emotional design studies with eye tracking are discussed.

Druh

D - Stať ve sborníku

CEP obor

AN - Psychologie

OECD FORD obor

—

Projekt

<a href="/cs/project/GA15-14715S" target="_blank" >GA15-14715S: Efektivní osvojování si mentálních modelů a stav vysokého zaujetí studenta - hledání souvislostí</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PROCEEDINGS OF THE NORDICHI '16: THE 9TH NORDIC CONFERENCE ON HUMAN-COMPUTER INTERACTION - GAME CHANGING DESIGN

ISBN

978-1-4503-4763-1

ISSN

—

e-ISSN

—

Počet stran výsledku

6

Strana od-do

—

Název nakladatele

ASSOC COMPUTING MACHINERY

Místo vydání

NEW YORK

Místo konání akce

Gothenburg

Datum konání akce

23. 10. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000390298600114