"If you want to be classy, have Yugoclass." Postmodern Cultural Images of Josip Broz Tito

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F21%3A10430574" target="_blank" >RIV/00216208:11210/21:10430574 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=2f0CVBQxPy" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=2f0CVBQxPy</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/se-2021-0015" target="_blank" >10.2478/se-2021-0015</a>

Jazyk výsledku

angličtina

Název v původním jazyce

"If you want to be classy, have Yugoclass." Postmodern Cultural Images of Josip Broz Tito

Popis výsledku v původním jazyce

The article deals with internet memes related to the person of the socialist leader of Yugoslavia, Josip Broz Tito. For purposes of our research, we define internet meme as conventionalized text-iconic composition, built on a basis of a specific scheme. In intentions of contemporary narratology we also consider it as a text of its kind and its creating, reproduction, transformation and reading process - as a special discursive activity. Based on analysing the primary material occurring and spreading on internet, we provide a typology of the representations of Tito from a narratological and semiotic point of view, and regarding its function in current discourse on socialist Yugoslavia. We focus mainly on cultural meanings generated by this meme culture, its relation to the narratives formed in the context of official and unofficial representations of the leader during the socialist era and to a wider context of contemporary popular culture. Pursuant to the analysis, we try to follow the features of postmodern cultural images of the socialist Yugoslavia and its leader, and relation of these narratives to nostalgic and social-critical attitudes in the contemporary world.

Název v anglickém jazyce

"If you want to be classy, have Yugoclass." Postmodern Cultural Images of Josip Broz Tito

Popis výsledku anglicky

The article deals with internet memes related to the person of the socialist leader of Yugoslavia, Josip Broz Tito. For purposes of our research, we define internet meme as conventionalized text-iconic composition, built on a basis of a specific scheme. In intentions of contemporary narratology we also consider it as a text of its kind and its creating, reproduction, transformation and reading process - as a special discursive activity. Based on analysing the primary material occurring and spreading on internet, we provide a typology of the representations of Tito from a narratological and semiotic point of view, and regarding its function in current discourse on socialist Yugoslavia. We focus mainly on cultural meanings generated by this meme culture, its relation to the narratives formed in the context of official and unofficial representations of the leader during the socialist era and to a wider context of contemporary popular culture. Pursuant to the analysis, we try to follow the features of postmodern cultural images of the socialist Yugoslavia and its leader, and relation of these narratives to nostalgic and social-critical attitudes in the contemporary world.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

60101 - History (history of science and technology to be 6.3, history of specific sciences to be under the respective headings)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Slovenský národopis

ISSN

1335-1303

e-ISSN

—

Svazek periodika

69

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

20

Strana od-do

274-293

Kód UT WoS článku

000726788400006

EID výsledku v databázi Scopus

2-s2.0-85112332571