Streaming from a digital periphery: Voyo as an East-Central European response to Netflix

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F24%3A10486224" target="_blank" >RIV/00216208:11210/24:10486224 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=D8-8GExGqX" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=D8-8GExGqX</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1386/jdmp_00150_1" target="_blank" >10.1386/jdmp_00150_1</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Streaming from a digital periphery: Voyo as an East-Central European response to Netflix

Popis výsledku v původním jazyce

Voyo, owned by Central European Media Enterprises (CME) and operating across six national territories, is currently one of the only three prominent transnational SVoD services based in countries of Central and Eastern Europe. Under the new owner PPF, a Czech-based investment group which bought CME from AT&amp;T, Voyo enjoyed unprecedented levels of investment in high-end original content, which resulted in a dynamic growth of subscribers from 2020 onwards, making it the second strongest streamer in Czechia and Slovakia after Netflix. The article labels CME&apos;s digital strategy &apos;deep localism&apos; and approaches it through the recent political-economic debates about the geography of platform economy. Despite its multi-territory corporate structure, CME has isolated each of its national Voyo services in terms of original production, licensing and audience targeting. This shows in the high percentage of local content as well as the virtual absence of its cross-border circulation between the national Voyo catalogues, which have been branded as purely national. The article interprets this compartmentalized strategy of deep localism as both a response to the changes in the global streaming market and an attempt to preserve the traditional linear audiences of CME in the new digital era. The research behind the article is based on interviews with CME executives and on comparative VoD catalogue analysis.

Název v anglickém jazyce

Streaming from a digital periphery: Voyo as an East-Central European response to Netflix

Popis výsledku anglicky

Voyo, owned by Central European Media Enterprises (CME) and operating across six national territories, is currently one of the only three prominent transnational SVoD services based in countries of Central and Eastern Europe. Under the new owner PPF, a Czech-based investment group which bought CME from AT&amp;T, Voyo enjoyed unprecedented levels of investment in high-end original content, which resulted in a dynamic growth of subscribers from 2020 onwards, making it the second strongest streamer in Czechia and Slovakia after Netflix. The article labels CME&apos;s digital strategy &apos;deep localism&apos; and approaches it through the recent political-economic debates about the geography of platform economy. Despite its multi-territory corporate structure, CME has isolated each of its national Voyo services in terms of original production, licensing and audience targeting. This shows in the high percentage of local content as well as the virtual absence of its cross-border circulation between the national Voyo catalogues, which have been branded as purely national. The article interprets this compartmentalized strategy of deep localism as both a response to the changes in the global streaming market and an attempt to preserve the traditional linear audiences of CME in the new digital era. The research behind the article is based on interviews with CME executives and on comparative VoD catalogue analysis.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

<a href="/cs/project/TQ01000479" target="_blank" >TQ01000479: Podpora exportu audiovizuální tvorby: nástroje pro měření, predikci a posilování přeshraniční cirkulace českých filmových a televizních děl</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Digital Media &amp; Policy

ISSN

2516-3523

e-ISSN

2516-3531

Svazek periodika

15

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

21

Strana od-do

237-257

Kód UT WoS článku

001300273000005

EID výsledku v databázi Scopus

2-s2.0-85202527297