Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F13%3A10190763" target="_blank" >RIV/00216208:11230/13:10190763 - isvavai.cz</a>

Výsledek na webu

<a href="http://hrcak.srce.hr/file/165320" target="_blank" >http://hrcak.srce.hr/file/165320</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities

Popis výsledku v původním jazyce

This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers' preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers' needs.

Název v anglickém jazyce

Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities

Popis výsledku anglicky

This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers' preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers' needs.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AL - Umění, architektura, kulturní dědictví

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Trziste

ISSN

0353-4790

e-ISSN

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Svazek periodika

25

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

HR - Chorvatská republika

Počet stran výsledku

16

Strana od-do

161-176

Kód UT WoS článku

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EID výsledku v databázi Scopus

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