Failure of Marketing Practise in Czech Social Enterprises

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F16%3A10327885" target="_blank" >RIV/00216208:11230/16:10327885 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Failure of Marketing Practise in Czech Social Enterprises

Popis výsledku v původním jazyce

A social firms have primarily social objectives. They faced up similar problems as SMEs, in additions have their own specifics. In many cases these enterprises faced with shortage of financial and couldn't invest in marketing activities. Without these activities it isn't able to gain new markets and customers at all. It isn't phenomenon in post-communistic countries but it is observed in other European countries. The interest of this study is to understand marketing activities in Czech social firms. The research held in first half of the year 2016. It was interviewed a total of 214 social enterprises in order to obtain information on their marketing processes. One limit of the survey is fact that social enterprises don't want to share information about their financial situation and business Due to this reason was the return questionnaire quite low, just 40 relevant questionnaires. There were used questionnaire to collecting data and interview with main country coordinator of social enterprises. For statistical analysis was used program IBM SPSS Statistic. The main problem in marketing at social enterprises is a general underestimation of care for this area. This leads to a lack of dedicated financial and time capital. Equally important is the personnel area, which is also often underestimated.

Název v anglickém jazyce

Failure of Marketing Practise in Czech Social Enterprises

Popis výsledku anglicky

A social firms have primarily social objectives. They faced up similar problems as SMEs, in additions have their own specifics. In many cases these enterprises faced with shortage of financial and couldn't invest in marketing activities. Without these activities it isn't able to gain new markets and customers at all. It isn't phenomenon in post-communistic countries but it is observed in other European countries. The interest of this study is to understand marketing activities in Czech social firms. The research held in first half of the year 2016. It was interviewed a total of 214 social enterprises in order to obtain information on their marketing processes. One limit of the survey is fact that social enterprises don't want to share information about their financial situation and business Due to this reason was the return questionnaire quite low, just 40 relevant questionnaires. There were used questionnaire to collecting data and interview with main country coordinator of social enterprises. For statistical analysis was used program IBM SPSS Statistic. The main problem in marketing at social enterprises is a general underestimation of care for this area. This leads to a lack of dedicated financial and time capital. Equally important is the personnel area, which is also often underestimated.

Druh

D - Stať ve sborníku

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Trendy v podnikání 2016

ISBN

978-80-261-0648-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

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Název nakladatele

Západočeská univerzita v Plzni

Místo vydání

Plzeň

Místo konání akce

Plzeň

Datum konání akce

10. 11. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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