Women's Leadership in the Public Relations Profession
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10445716" target="_blank" >RIV/00216208:11230/23:10445716 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.4324/9781003161622" target="_blank" >https://doi.org/10.4324/9781003161622</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4324/9781003161622" target="_blank" >10.4324/9781003161622</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Women's Leadership in the Public Relations Profession
Popis výsledku v původním jazyce
Although there's rather an extensive body of research, analysing the role of women in public relations, only limited research has been focusing on Central and Eastern European (CEE) countries. In this study, we are focusing on analysing and describing the situation in the Czech Republic and in that, we provide a comprehensive account of the position of women in the Czech Republic. Firstly, we will describe the country's cultural, social and political characteristics, which predetermine strongly the role of women in society. Secondly, it's necessary to describe the state of the local public relations field and also the professionalisation of public relations. Thirdly, we will conduct a qualitative analysis with semi-structured interviews with women profession- als in the field of communication.
Název v anglickém jazyce
Women's Leadership in the Public Relations Profession
Popis výsledku anglicky
Although there's rather an extensive body of research, analysing the role of women in public relations, only limited research has been focusing on Central and Eastern European (CEE) countries. In this study, we are focusing on analysing and describing the situation in the Czech Republic and in that, we provide a comprehensive account of the position of women in the Czech Republic. Firstly, we will describe the country's cultural, social and political characteristics, which predetermine strongly the role of women in society. Secondly, it's necessary to describe the state of the local public relations field and also the professionalisation of public relations. Thirdly, we will conduct a qualitative analysis with semi-structured interviews with women profession- als in the field of communication.
Klasifikace
Druh
C - Kapitola v odborné knize
CEP obor
—
OECD FORD obor
50802 - Media and socio-cultural communication
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2023
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název knihy nebo sborníku
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
ISBN
978-0-367-75239-2
Počet stran výsledku
18
Strana od-do
149-166
Počet stran knihy
306
Název nakladatele
Routledge
Místo vydání
Oxon, New York
Kód UT WoS kapitoly
—