Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10500652" target="_blank" >RIV/00216208:11230/25:10500652 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.4324/9781032666228" target="_blank" >https://doi.org/10.4324/9781032666228</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4324/9781032666228" target="_blank" >10.4324/9781032666228</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements

Popis výsledku v původním jazyce

This chapter describes the positive changes in Para athletes&apos; and National Paralympic Committees&apos; communication in recent years, connected to the rapid development of social networks and social streaming platforms. It introduces various theoretical approaches dealing with the media coverage of athletes with an impairment, their acceptance by the audience, and the social media communication strategies of athletes, their sponsors and their representative institutions. It offers a typology of the athletes&apos; and National Paralympic Committees&apos; communication based on the topics they focus on. The chapter also reflects on the role of current Paralympians, as well as the expectations and challenges they are still facing.

Název v anglickém jazyce

Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements

Popis výsledku anglicky

This chapter describes the positive changes in Para athletes&apos; and National Paralympic Committees&apos; communication in recent years, connected to the rapid development of social networks and social streaming platforms. It introduces various theoretical approaches dealing with the media coverage of athletes with an impairment, their acceptance by the audience, and the social media communication strategies of athletes, their sponsors and their representative institutions. It offers a typology of the athletes&apos; and National Paralympic Committees&apos; communication based on the topics they focus on. The chapter also reflects on the role of current Paralympians, as well as the expectations and challenges they are still facing.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Routledge Handbook of Sport and Social Media

ISBN

978-1-03-266619-8

Počet stran výsledku

13

Strana od-do

178-190

Počet stran knihy

472

Název nakladatele

Routledge

Místo vydání

London

Kód UT WoS kapitoly

—