The Case for Metaphors in Public Discourse. Imaginary of Bulgarian Governance through the Prism of Metaphors

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Case for Metaphors in Public Discourse. Imaginary of Bulgarian Governance through the Prism of Metaphors

Popis výsledku v původním jazyce

This chapter explores how metaphors shape public discourse and perception of governance during the 2020-2021 protests in Bulgaria. It argues that metaphors are not merely linguistic devices but part of a broader cognitive framework consisting of conceptual metaphors, metaphor scenarios, regimes of metaphors, and cultural narratives. Drawing on a corpus of 833 media articles, the study identifies recurring metaphorical patterns-such as war, fighting, illness, and autocracy-that structure the narrative of &quot;bad governance.&quot; These metaphors frame politics as conflictual, corrupt, and harmful, reinforcing a clear division between &quot;the people&quot; and &quot;the elites.&quot; By analysing how metaphor scenarios combine into broader regimes, the paper demonstrates how specific worldviews are constructed and legitimised in public discourse. Ultimately, it highlights the power of metaphorical configurations to influence societal interpretations of political reality and contribute to the formation of dominant cultural narratives.

Název v anglickém jazyce

The Case for Metaphors in Public Discourse. Imaginary of Bulgarian Governance through the Prism of Metaphors

Popis výsledku anglicky

This chapter explores how metaphors shape public discourse and perception of governance during the 2020-2021 protests in Bulgaria. It argues that metaphors are not merely linguistic devices but part of a broader cognitive framework consisting of conceptual metaphors, metaphor scenarios, regimes of metaphors, and cultural narratives. Drawing on a corpus of 833 media articles, the study identifies recurring metaphorical patterns-such as war, fighting, illness, and autocracy-that structure the narrative of &quot;bad governance.&quot; These metaphors frame politics as conflictual, corrupt, and harmful, reinforcing a clear division between &quot;the people&quot; and &quot;the elites.&quot; By analysing how metaphor scenarios combine into broader regimes, the paper demonstrates how specific worldviews are constructed and legitimised in public discourse. Ultimately, it highlights the power of metaphorical configurations to influence societal interpretations of political reality and contribute to the formation of dominant cultural narratives.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50601 - Political science

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Malach Center for Visual History on its 15th Anniversary: Compendium of Papers of the Prague Visual History and Digital Humanities Conference 2025

ISBN

978-80-7378-523-9

ISSN

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e-ISSN

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Počet stran výsledku

23

Strana od-do

99-121

Název nakladatele

Matfyzpress

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

23. 1. 2025

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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