Political Marketing and Propaganda: Definitions, Evolutionary Changes, and Their Implications for a Taxonomy of Regime Types

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10505027" target="_blank" >RIV/00216208:11230/25:10505027 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Political Marketing and Propaganda: Definitions, Evolutionary Changes, and Their Implications for a Taxonomy of Regime Types

Popis výsledku v původním jazyce

The distinction between political marketing and political propaganda has been long examined by many scholars, yet it is still an object of fierce debates and controversies. Both political marketing and propaganda often have the same goal: to persuade the citizens to act according to the politician’s or political parties’ aim, yet the tools, context and, most importantly ethical boundaries differ dramatically and from country to country. This chapter discusses the historical roots of propaganda and political marketing, as well as their socio-political context, which is crucial for defining the ethical component of persuasion.

Název v anglickém jazyce

Political Marketing and Propaganda: Definitions, Evolutionary Changes, and Their Implications for a Taxonomy of Regime Types

Popis výsledku anglicky

The distinction between political marketing and political propaganda has been long examined by many scholars, yet it is still an object of fierce debates and controversies. Both political marketing and propaganda often have the same goal: to persuade the citizens to act according to the politician’s or political parties’ aim, yet the tools, context and, most importantly ethical boundaries differ dramatically and from country to country. This chapter discusses the historical roots of propaganda and political marketing, as well as their socio-political context, which is crucial for defining the ethical component of persuasion.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50601 - Political science

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

The Sage Handbook of Political Marketing

ISBN

978-1-5296-0970-7

Počet stran výsledku

13

Strana od-do

217-229

Počet stran knihy

704

Název nakladatele

SAGE Publications Ltd

Místo vydání

London

Kód UT WoS kapitoly

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