To be a gentlewoman: shifts in the representation of women of fashion
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11240%2F18%3A10396677" target="_blank" >RIV/00216208:11240/18:10396677 - isvavai.cz</a>
Výsledek na webu
<a href="http://gfc-conference.eu/wp-content/uploads/2018/12/MIKERINA_To-be-a-gentlewoman-Shifts-in-the-representation-of-women-of-fashion.pdf" target="_blank" >http://gfc-conference.eu/wp-content/uploads/2018/12/MIKERINA_To-be-a-gentlewoman-Shifts-in-the-representation-of-women-of-fashion.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
To be a gentlewoman: shifts in the representation of women of fashion
Popis výsledku v původním jazyce
Over the past decade, representations of women in fashion have gained in naturalness and "authenticity". Old concepts of "prettiness" and conventional attractiveness are being invalidated. Fashion that plays to the female gaze is the latest form of status-seeking. In order to understand these shifts, this paper unpacks representational strategies of the influential niche title The Gentlewoman that constructs the image of the modern, independent, honest, interesting, hard-working and stylish woman. The magazine advertises itself as the place "where real women, real events and real things are enjoyed" [1]. The idea is that we are tired of "fake" fashion and trivialised representations of women; we are looking for something "real". But as Simone de Beauvoir has articulated, once a woman is "dressed", she is "the character she represents, but is not" (Beauvoir 1997: 547). What approaches are used to represent a woman in fashion media without "emptying" her specificity? How many manipulations can be made to still represent a woman as "authentic" without reducing her to the "image"? This paper scrutinises the concept of the "gentlewoman". The theoretical ground for the research is a social semiotic theory of representation. The paper explores both written and visual excerpts and employs techniques of Multimodal Critical Discourse Analysis (drawing on the work of Kress and van Leeuwen). The paper analyses how particular semiotic choices signify "authentic" women and their values. The magazine The Gentlewoman uses a conversational, professional, yet playful tone and emotionally resonant photography to encourage the reader to feel sympathy and warmth towards the "gentlewoman". As the paper claims, the idea of "sincere simulations" has gained significance in contemporary fashion discourse. As a result, the list of characteristics of representations of the "real" woman of fashion is introduced.
Název v anglickém jazyce
To be a gentlewoman: shifts in the representation of women of fashion
Popis výsledku anglicky
Over the past decade, representations of women in fashion have gained in naturalness and "authenticity". Old concepts of "prettiness" and conventional attractiveness are being invalidated. Fashion that plays to the female gaze is the latest form of status-seeking. In order to understand these shifts, this paper unpacks representational strategies of the influential niche title The Gentlewoman that constructs the image of the modern, independent, honest, interesting, hard-working and stylish woman. The magazine advertises itself as the place "where real women, real events and real things are enjoyed" [1]. The idea is that we are tired of "fake" fashion and trivialised representations of women; we are looking for something "real". But as Simone de Beauvoir has articulated, once a woman is "dressed", she is "the character she represents, but is not" (Beauvoir 1997: 547). What approaches are used to represent a woman in fashion media without "emptying" her specificity? How many manipulations can be made to still represent a woman as "authentic" without reducing her to the "image"? This paper scrutinises the concept of the "gentlewoman". The theoretical ground for the research is a social semiotic theory of representation. The paper explores both written and visual excerpts and employs techniques of Multimodal Critical Discourse Analysis (drawing on the work of Kress and van Leeuwen). The paper analyses how particular semiotic choices signify "authentic" women and their values. The magazine The Gentlewoman uses a conversational, professional, yet playful tone and emotionally resonant photography to encourage the reader to feel sympathy and warmth towards the "gentlewoman". As the paper claims, the idea of "sincere simulations" has gained significance in contemporary fashion discourse. As a result, the list of characteristics of representations of the "real" woman of fashion is introduced.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50802 - Media and socio-cultural communication
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
What's Going On? Global Fashion Conference 2018
ISBN
978-989-54-2630-0
ISSN
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e-ISSN
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Počet stran výsledku
16
Strana od-do
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Název nakladatele
Global Fashion Conference 2018
Místo vydání
www.gfc-conference.eu
Místo konání akce
London College of Fashion
Datum konání akce
31. 10. 2018
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
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