Human Preferences for Colorful Birds: Vivid Colors or Pattern?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F15%3A10301884" target="_blank" >RIV/00216208:11310/15:10301884 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00023752:_____/15:43914775

Výsledek na webu

<a href="http://evp.sagepub.com/content/13/2/147470491501300203.full.pdf+html" target="_blank" >http://evp.sagepub.com/content/13/2/147470491501300203.full.pdf+html</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Human Preferences for Colorful Birds: Vivid Colors or Pattern?

Popis výsledku v původním jazyce

In a previous study, we found that the shape of a bird, rather than its color, plays a major role in the determination of human preferences. Thus, in the present study, we asked whether the preferences of human respondents towards uniformly shaped, colorful birds are determined by pattern rather than color. The experimental stimuli were pictures of small passerine birds of the family Pittidae possessing uniform shape but vivid coloration. We asked 200 participants to rank 43 colored and 43 identical, but grayscaled, pictures of birds. To find the traits determining human preferences, we performed GLM analysis in which we tried to explain the mean preference ranks and PC axes by the following explanatory variables: the overall lightness and saturation,edges (pattern), and the portion of each of the basic color hues. The results showed that the mean preference ranks of the grayscale set is explained mostly by the birds' pattern, whereas the colored set ranking is mostly determined by th

Název v anglickém jazyce

Human Preferences for Colorful Birds: Vivid Colors or Pattern?

Popis výsledku anglicky

In a previous study, we found that the shape of a bird, rather than its color, plays a major role in the determination of human preferences. Thus, in the present study, we asked whether the preferences of human respondents towards uniformly shaped, colorful birds are determined by pattern rather than color. The experimental stimuli were pictures of small passerine birds of the family Pittidae possessing uniform shape but vivid coloration. We asked 200 participants to rank 43 colored and 43 identical, but grayscaled, pictures of birds. To find the traits determining human preferences, we performed GLM analysis in which we tried to explain the mean preference ranks and PC axes by the following explanatory variables: the overall lightness and saturation,edges (pattern), and the portion of each of the basic color hues. The results showed that the mean preference ranks of the grayscale set is explained mostly by the birds' pattern, whereas the colored set ranking is mostly determined by th

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

EG - Zoologie

OECD FORD obor

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Projekt

Výsledek vznikl pri realizaci vícero projektů. Více informací v záložce Projekty.

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Evolutionary Psychology

ISSN

1474-7049

e-ISSN

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Svazek periodika

13

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

21

Strana od-do

339-359

Kód UT WoS článku

000357616400003

EID výsledku v databázi Scopus

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