Discursive Representation of Ecotourism on the International Ecotourism Society (TIES) Homepage: A Multi-Modal Social Semiotic Framework

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F25%3AHA5ZBWIZ" target="_blank" >RIV/00216208:11320/25:HA5ZBWIZ - isvavai.cz</a>

Výsledek na webu

<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185674185&doi=10.22034%2fijscl.2024.2019333.3322&partnerID=40&md5=9eed68326bd0330d5149de7a3432c08e" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185674185&doi=10.22034%2fijscl.2024.2019333.3322&partnerID=40&md5=9eed68326bd0330d5149de7a3432c08e</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.22034/ijscl.2024.2019333.3322" target="_blank" >10.22034/ijscl.2024.2019333.3322</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Discursive Representation of Ecotourism on the International Ecotourism Society (TIES) Homepage: A Multi-Modal Social Semiotic Framework

Popis výsledku v původním jazyce

Ecotourism is one form of nature-based responsible travel that preserves environment and its natural areas. The International Ecotourism Society (TIES) is the inaugural American non-lucrative institution dedicating its efforts to cultivate the ideals and principles of ecotourism. What is intriguing about TIES homepage is that it deploys multimodal units in ensembles to explicate human-nature relationship. Moreover, the TIES homepage illustrates a kind of semiotic complexity in communicating ecological and touristic issues and this asserts the significance of this homepage at two interrelated levels: genre level and mode level. Accordingly, the paper presents a multimodal visual social semiotic analysis of the TIES homepage’s hypertextuality based on a hybrid of multimodal semiotic frameworks, namely genre analysis, layout analysis, and image analysis. The findings formulate that TIES is viewed as a typical discursive practice as it expounds how the interplay of different semiotic resources construe social practices and reflect social realities relating to environmental threats and values. © 2024 El-Masry.

Název v anglickém jazyce

Discursive Representation of Ecotourism on the International Ecotourism Society (TIES) Homepage: A Multi-Modal Social Semiotic Framework

Popis výsledku anglicky

Ecotourism is one form of nature-based responsible travel that preserves environment and its natural areas. The International Ecotourism Society (TIES) is the inaugural American non-lucrative institution dedicating its efforts to cultivate the ideals and principles of ecotourism. What is intriguing about TIES homepage is that it deploys multimodal units in ensembles to explicate human-nature relationship. Moreover, the TIES homepage illustrates a kind of semiotic complexity in communicating ecological and touristic issues and this asserts the significance of this homepage at two interrelated levels: genre level and mode level. Accordingly, the paper presents a multimodal visual social semiotic analysis of the TIES homepage’s hypertextuality based on a hybrid of multimodal semiotic frameworks, namely genre analysis, layout analysis, and image analysis. The findings formulate that TIES is viewed as a typical discursive practice as it expounds how the interplay of different semiotic resources construe social practices and reflect social realities relating to environmental threats and values. © 2024 El-Masry.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

—

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Society, Culture and Language

ISSN

23292210

e-ISSN

—

Svazek periodika

12

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

14

Strana od-do

1 - 14

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85185674185