Sport Migration Influences on Cultural Brand Image: A quantitative World-Systems Analysis

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F23%3A10471459" target="_blank" >RIV/00216208:11510/23:10471459 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.4324/9781003458890-16" target="_blank" >https://doi.org/10.4324/9781003458890-16</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4324/9781003458890-16" target="_blank" >10.4324/9781003458890-16</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Sport Migration Influences on Cultural Brand Image: A quantitative World-Systems Analysis

Popis výsledku v původním jazyce

In this chapter, we illustrate how the push and pull factors of sport migration flux unevenly in conjunction with Wallerstein&apos;&apos;s World-Systems theory as well as the cultural order of individual sports in a nation. The athletes produced and medals won by a nation play a significant role in nation branding, while concurrently each sport team and sport federation are responsible for their brand image. Sporting migrants consequently play a role in brand formation at team, sport, and national levels. Using regression analysis and correlations, the effects of sport migration across the four sports of football, ice hockey, basketball, and baseball are compared over 21 years in the Czech Republic. The effects of sport imports and exports are evaluated between sports at the national level and league level, in relation to competitive balance, league attendance, registered players, and international rankings over time. Understanding the effects of migration with regards to the relationship between core/periphery and cultural sport migration can assist federations in creating policy, as well as teams in determining strategy for maintaining competitive balance, each contributing to brand management.

Název v anglickém jazyce

Sport Migration Influences on Cultural Brand Image: A quantitative World-Systems Analysis

Popis výsledku anglicky

In this chapter, we illustrate how the push and pull factors of sport migration flux unevenly in conjunction with Wallerstein&apos;&apos;s World-Systems theory as well as the cultural order of individual sports in a nation. The athletes produced and medals won by a nation play a significant role in nation branding, while concurrently each sport team and sport federation are responsible for their brand image. Sporting migrants consequently play a role in brand formation at team, sport, and national levels. Using regression analysis and correlations, the effects of sport migration across the four sports of football, ice hockey, basketball, and baseball are compared over 21 years in the Czech Republic. The effects of sport imports and exports are evaluated between sports at the national level and league level, in relation to competitive balance, league attendance, registered players, and international rankings over time. Understanding the effects of migration with regards to the relationship between core/periphery and cultural sport migration can assist federations in creating policy, as well as teams in determining strategy for maintaining competitive balance, each contributing to brand management.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

30306 - Sport and fitness sciences

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Sports Sponsorship and Branding: Global Perspectives and Emerging Trends

ISBN

978-1-03-260390-2

Počet stran výsledku

24

Strana od-do

242-265

Počet stran knihy

327

Název nakladatele

Routledge

Místo vydání

New York

Kód UT WoS kapitoly

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