Social norm nudging and preferences for household recycling

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11690%2F19%3A10410108" target="_blank" >RIV/00216208:11690/19:10410108 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=J1vOcxW8G_" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=J1vOcxW8G_</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.reseneeco.2019.07.004" target="_blank" >10.1016/j.reseneeco.2019.07.004</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Social norm nudging and preferences for household recycling

Popis výsledku v původním jazyce

Previous research on pro-environmental behaviours has shown that nudges can be effective in changing behaviour in some settings. However, to be a useful policy tool, nudges should have stable, predictable impacts on targeted behaviours. In this paper, we use a randomized experiment to test one specific nudge, namely the communication of a descriptive social norm. The paper examines whether the effects of such a nudge on stated preferences for household recycling are indeed stable and predictable in terms of household willingness to pay for waste collection contracts requiring more recycling effort by households. Three aspects of the social norm are varied: its absolute level, the geographic proximity, and whether relative performance information is included. We find that while respondents generally respond positively to social norm information, the effect is not necessarily monotonic, with the highest social norm levels not necessarily being the most effective, in fact discouraging some respondents from sorting. In addition, whether and how respondents react to the social norm information strongly depends on their current engagement level, with respondents who sort a lot reacting in a negative manner.

Název v anglickém jazyce

Social norm nudging and preferences for household recycling

Popis výsledku anglicky

Previous research on pro-environmental behaviours has shown that nudges can be effective in changing behaviour in some settings. However, to be a useful policy tool, nudges should have stable, predictable impacts on targeted behaviours. In this paper, we use a randomized experiment to test one specific nudge, namely the communication of a descriptive social norm. The paper examines whether the effects of such a nudge on stated preferences for household recycling are indeed stable and predictable in terms of household willingness to pay for waste collection contracts requiring more recycling effort by households. Three aspects of the social norm are varied: its absolute level, the geographic proximity, and whether relative performance information is included. We find that while respondents generally respond positively to social norm information, the effect is not necessarily monotonic, with the highest social norm levels not necessarily being the most effective, in fact discouraging some respondents from sorting. In addition, whether and how respondents react to the social norm information strongly depends on their current engagement level, with respondents who sort a lot reacting in a negative manner.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50201 - Economic Theory

Projekt

<a href="/cs/project/GX19-26812X" target="_blank" >GX19-26812X: Excelence v ekonomickém výzkumu energetické efektivity a modelování dopadů - FE3M</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Resources and Energy Economics

ISSN

0928-7655

e-ISSN

—

Svazek periodika

58

Číslo periodika v rámci svazku

November 2019

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

17

Strana od-do

101110

Kód UT WoS článku

000506470000003

EID výsledku v databázi Scopus

2-s2.0-85070546331