Metaphor as a Persuasive Device in Professional Discourse: A Cognitive Linguistic Analysis of Winton Churchill´s Rhetoric

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F14%3A00079531" target="_blank" >RIV/00216224:14210/14:00079531 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Metaphor as a Persuasive Device in Professional Discourse: A Cognitive Linguistic Analysis of Winton Churchill´s Rhetoric

Popis výsledku v původním jazyce

This study investigates how metaphor plays a persuasive role in politician's rhetoric as a central type of professional discourse. We critically analyze Winston Churchill's rhetoric during the Cold War period, which did not earn much scholarly attention.We adopt an interdisciplinary approach combining approaches from corpus linguistics, cognitive linguistics and critical discourse analysis. In our study, politicians´ rhetoric is understood as a means of persuasion in professional discourse given its ability to shape the mind state of their audience, of which metaphor is a critical part. The metaphors we found are sorted in three most frequent categories: LIGHT/DARKNESS metaphors portray individual ideologies in (un)favourable light. Metaphors of LIGHTwere used as highly positive evaluation of democratic countries exploiting the generally good connotations of light in Christian civilization.

Název v anglickém jazyce

Metaphor as a Persuasive Device in Professional Discourse: A Cognitive Linguistic Analysis of Winton Churchill´s Rhetoric

Popis výsledku anglicky

This study investigates how metaphor plays a persuasive role in politician's rhetoric as a central type of professional discourse. We critically analyze Winston Churchill's rhetoric during the Cold War period, which did not earn much scholarly attention.We adopt an interdisciplinary approach combining approaches from corpus linguistics, cognitive linguistics and critical discourse analysis. In our study, politicians´ rhetoric is understood as a means of persuasion in professional discourse given its ability to shape the mind state of their audience, of which metaphor is a critical part. The metaphors we found are sorted in three most frequent categories: LIGHT/DARKNESS metaphors portray individual ideologies in (un)favourable light. Metaphors of LIGHTwere used as highly positive evaluation of democratic countries exploiting the generally good connotations of light in Christian civilization.

Druh

O - Ostatní výsledky

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.30.0037" target="_blank" >EE2.3.30.0037: Zaměstnáním nejlepších mladých vědců k rozvoji mezinárodní spolupráce</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů