New faces of populism : Political self-presentation on Facebook

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F18%3A00101595" target="_blank" >RIV/00216224:14210/18:00101595 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

New faces of populism : Political self-presentation on Facebook

Popis výsledku v původním jazyce

The paper deals with self-presentation strategies of populists in social media, focusing on videoblogs where populist politicians react to current events. Based on videos uploaded on the personal site of the main Czech populist, Tomio Okamura, the paper first describes the generic structure of such monologic, script-based videoblogs and then identifies some of their most salient discursive strategies and micro-level linguistic features. It notes how the notion of the ‘other’ is discursively constructed through extreme affective polarization (positive self-presentation and negative other-presentation), and how the populist politician skillfully positions himself as both a victim and the ultimate guardian of the ‘will of the people’. Some characteristic features of the populist style are shown to be calculated ambivalence, intensification through emphatic repetitions, proximization of spatial and temporal deixis and, importantly, ironic reversal, thanks to which the speaker can enhance his own counter-position by seemingly agreeing with his opponents. The paper suggests that such videoblogs constitute a particularly effective form of political communication: not only can the videos easily migrate across multiple platforms, but they also provide the source material for other media that comment on the politicians’ controversial statements and, thus, help them to get exposure in the mainstream media.

Název v anglickém jazyce

New faces of populism : Political self-presentation on Facebook

Popis výsledku anglicky

The paper deals with self-presentation strategies of populists in social media, focusing on videoblogs where populist politicians react to current events. Based on videos uploaded on the personal site of the main Czech populist, Tomio Okamura, the paper first describes the generic structure of such monologic, script-based videoblogs and then identifies some of their most salient discursive strategies and micro-level linguistic features. It notes how the notion of the ‘other’ is discursively constructed through extreme affective polarization (positive self-presentation and negative other-presentation), and how the populist politician skillfully positions himself as both a victim and the ultimate guardian of the ‘will of the people’. Some characteristic features of the populist style are shown to be calculated ambivalence, intensification through emphatic repetitions, proximization of spatial and temporal deixis and, importantly, ironic reversal, thanks to which the speaker can enhance his own counter-position by seemingly agreeing with his opponents. The paper suggests that such videoblogs constitute a particularly effective form of political communication: not only can the videos easily migrate across multiple platforms, but they also provide the source material for other media that comment on the politicians’ controversial statements and, thus, help them to get exposure in the mainstream media.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

60203 - Linguistics

Projekt

<a href="/cs/project/GA16-05484S" target="_blank" >GA16-05484S: Diskurzní konstrukce jinakosti v mediálním a postmediálním prostoru</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů