#WeTheNorth : Hashtag as a Facilitator of National Identity on Twitter

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F19%3A00112585" target="_blank" >RIV/00216224:14210/19:00112585 - isvavai.cz</a>

Výsledek na webu

<a href="https://anglistika.phil.muni.cz/aktualne/kalendar-akci/current-trends-in-linguistics?fbclid=IwAR2d-HqwUSuJ8jMUpNvXwXpeJ95KZMc-pURdxNnhVtp_mN7kwEX9im7KBIo" target="_blank" >https://anglistika.phil.muni.cz/aktualne/kalendar-akci/current-trends-in-linguistics?fbclid=IwAR2d-HqwUSuJ8jMUpNvXwXpeJ95KZMc-pURdxNnhVtp_mN7kwEX9im7KBIo</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

#WeTheNorth : Hashtag as a Facilitator of National Identity on Twitter

Popis výsledku v původním jazyce

The practice of hashtagging has become a ubiquitous part of communication on social media. The body of research devoted to this phenomenon trying to delineate its functionality has grown over the last several years. For example, Zappavigna (2011) tackled with the potential of hashtags on Twitter to build ‘ambient affiliation’ and communal relationships between users, Page (2012) dealt with the role of hashtags in personal and professional branding and their employment to enhance one’s visibility, and Scott (2015) delved into pragmatic contribution of hashtags on social media. Taking #WeTheNorth as a case study, this paper explores the employment of hashtags on Twitter in negotiation of national identity. Being at first used as a promotional tool during a marketing campaign for the only Canadian team in the National Basketball Association (NBA) – the Toronto Raptors, the paper argues that #WeTheNorth has undergone a gradual functional shift which led to the fact that it was eventually embraced as a marker of Canadian identity with multiple offshoots serving a similar role.

Název v anglickém jazyce

#WeTheNorth : Hashtag as a Facilitator of National Identity on Twitter

Popis výsledku anglicky

The practice of hashtagging has become a ubiquitous part of communication on social media. The body of research devoted to this phenomenon trying to delineate its functionality has grown over the last several years. For example, Zappavigna (2011) tackled with the potential of hashtags on Twitter to build ‘ambient affiliation’ and communal relationships between users, Page (2012) dealt with the role of hashtags in personal and professional branding and their employment to enhance one’s visibility, and Scott (2015) delved into pragmatic contribution of hashtags on social media. Taking #WeTheNorth as a case study, this paper explores the employment of hashtags on Twitter in negotiation of national identity. Being at first used as a promotional tool during a marketing campaign for the only Canadian team in the National Basketball Association (NBA) – the Toronto Raptors, the paper argues that #WeTheNorth has undergone a gradual functional shift which led to the fact that it was eventually embraced as a marker of Canadian identity with multiple offshoots serving a similar role.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

60203 - Linguistics

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů