Hyponymic Relationships between Concepts in Economic Discourse
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F20%3A00117670" target="_blank" >RIV/00216224:14210/20:00117670 - isvavai.cz</a>
Výsledek na webu
<a href="http://pdf.uhk.cz/hkjas/pi/pdf/vol7nr1_2020.pdf#page=46" target="_blank" >http://pdf.uhk.cz/hkjas/pi/pdf/vol7nr1_2020.pdf#page=46</a>
DOI - Digital Object Identifier
—
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Hyponymic Relationships between Concepts in Economic Discourse
Popis výsledku v původním jazyce
The article investigates metaphor in contemporary economic texts, using Conceptual Mapping Model, designed by Ahrens (2010). The method, which has not been applied to English language material so far, has revealed that related source domains can in fact be employed to achieve different aims in actual texts. The texts for the analysis were selected from the magazines The Economist and Forbes/ Forbes India. It was concluded that two conceptual mappings were particularly predominant in the analysed texts: BUSINESS/COMPANY/ECONOMY/INDUSTRY IS A LIVING BEING and BUSINESS/COMPANY/ ECONOMY/INDUSTRY IS A HUMAN BEING. Although there is a relation of hyponymy between the two corresponding source domains, namely LIVING BEING and HUMAN BEING, each of the source domains seems to be employed differently in order to highlight or hide different aspects of the target concept. For example, the target domain HUMAN BEING tends to refer to active and influential entities, while the target domain LIVING BEING enhances the passive qualities of the participants.
Název v anglickém jazyce
Hyponymic Relationships between Concepts in Economic Discourse
Popis výsledku anglicky
The article investigates metaphor in contemporary economic texts, using Conceptual Mapping Model, designed by Ahrens (2010). The method, which has not been applied to English language material so far, has revealed that related source domains can in fact be employed to achieve different aims in actual texts. The texts for the analysis were selected from the magazines The Economist and Forbes/ Forbes India. It was concluded that two conceptual mappings were particularly predominant in the analysed texts: BUSINESS/COMPANY/ECONOMY/INDUSTRY IS A LIVING BEING and BUSINESS/COMPANY/ ECONOMY/INDUSTRY IS A HUMAN BEING. Although there is a relation of hyponymy between the two corresponding source domains, namely LIVING BEING and HUMAN BEING, each of the source domains seems to be employed differently in order to highlight or hide different aspects of the target concept. For example, the target domain HUMAN BEING tends to refer to active and influential entities, while the target domain LIVING BEING enhances the passive qualities of the participants.
Klasifikace
Druh
J<sub>ost</sub> - Ostatní články v recenzovaných periodicích
CEP obor
—
OECD FORD obor
60203 - Linguistics
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Hradec Králové Journal of Anglophone Studies
ISSN
2336-3347
e-ISSN
2571-032X
Svazek periodika
7
Číslo periodika v rámci svazku
1
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
11
Strana od-do
46-56
Kód UT WoS článku
—
EID výsledku v databázi Scopus
—