Definition of a particularly vulnerable consumer under Directive 2005/29/EC on unfair commercial practices

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F25%3A00143374" target="_blank" >RIV/00216224:14220/25:00143374 - isvavai.cz</a>

Výsledek na webu

<a href="https://czasopisma.kul.pl/index.php/recl/article/view/19034" target="_blank" >https://czasopisma.kul.pl/index.php/recl/article/view/19034</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.31743/recl.19034" target="_blank" >10.31743/recl.19034</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Definition of a particularly vulnerable consumer under Directive 2005/29/EC on unfair commercial practices

Popis výsledku v původním jazyce

Directive 2005/29/EC on unfair commercial practices establishes the normative benchmark of the “average consumer” as the primary standard for assessing the legality of commercial conduct. However, Article 5(3) of the Directive introduces an important corrective mechanism by recognizing the category of the “particularly vulnerable consumer,” whose economic behavior may be disproportionately influenced by age, mental or physical frailty, or credulity. This article analyzes the legal contours of this category, with particular regard to the jurisprudence of the Court of Justice of the European Union and Czech judicial practice. The article examines both endogenous forms of vulnerability (such as illness, disability, or old age) and exogenous or situational factors (including linguistic barriers, lack of digital literacy, or acute distress), emphasizing the requirement of an objective and generalized assessment. Special attention is devoted to the cumulative conditions for the application of Article 5(3), notably the existence of a clearly identifiable group, the substantial distortion of economic behavior, and the criterion of reasonable foreseeability on the part of the trader. The article concludes that the concept of the particularly vulnerable consumer functions as a necessary complement to the average consumer model, thereby aligning EU consumer law more closely with social reality while preserving a fair balance between legitimate commercial practices and effective consumer protection.

Název v anglickém jazyce

Definition of a particularly vulnerable consumer under Directive 2005/29/EC on unfair commercial practices

Popis výsledku anglicky

Directive 2005/29/EC on unfair commercial practices establishes the normative benchmark of the “average consumer” as the primary standard for assessing the legality of commercial conduct. However, Article 5(3) of the Directive introduces an important corrective mechanism by recognizing the category of the “particularly vulnerable consumer,” whose economic behavior may be disproportionately influenced by age, mental or physical frailty, or credulity. This article analyzes the legal contours of this category, with particular regard to the jurisprudence of the Court of Justice of the European Union and Czech judicial practice. The article examines both endogenous forms of vulnerability (such as illness, disability, or old age) and exogenous or situational factors (including linguistic barriers, lack of digital literacy, or acute distress), emphasizing the requirement of an objective and generalized assessment. Special attention is devoted to the cumulative conditions for the application of Article 5(3), notably the existence of a clearly identifiable group, the substantial distortion of economic behavior, and the criterion of reasonable foreseeability on the part of the trader. The article concludes that the concept of the particularly vulnerable consumer functions as a necessary complement to the average consumer model, thereby aligning EU consumer law more closely with social reality while preserving a fair balance between legitimate commercial practices and effective consumer protection.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50501 - Law

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Review of European and Comparative Law

ISSN

2657-5949

e-ISSN

2545-384X

Svazek periodika

63

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

24

Strana od-do

205-228

Kód UT WoS článku

001685053400001

EID výsledku v databázi Scopus

2-s2.0-105027208197