Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F18%3A00103158" target="_blank" >RIV/00216224:14230/18:00103158 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006" target="_blank" >http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1332/239788218X15251715859481" target="_blank" >10.1332/239788218X15251715859481</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?

Popis výsledku v původním jazyce

This article focuses on the private for-profit agencies providing eldercare that have recently emerged in the post-socialist Czech Republic, a country with strong familist tendencies in eldercare organisation. We draw upon 10 in-depth interviews with owners of these agencies, focusing on how they create their services, define the care they provide and target potential clients. We also analyse the websites of the selected agencies to investigate how they promote their services online. The main aim of this article is to illuminate the strategies of marketising eldercare in the agencies. We identify the process of the ‘burdenisation’ of eldercare as an outcome of its marketisation.

Název v anglickém jazyce

Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?

Popis výsledku anglicky

This article focuses on the private for-profit agencies providing eldercare that have recently emerged in the post-socialist Czech Republic, a country with strong familist tendencies in eldercare organisation. We draw upon 10 in-depth interviews with owners of these agencies, focusing on how they create their services, define the care they provide and target potential clients. We also analyse the websites of the selected agencies to investigate how they promote their services online. The main aim of this article is to illuminate the strategies of marketising eldercare in the agencies. We identify the process of the ‘burdenisation’ of eldercare as an outcome of its marketisation.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50401 - Sociology

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Care and Caring

ISSN

2397-8821

e-ISSN

2397-883X

Svazek periodika

2

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

17

Strana od-do

235-251

Kód UT WoS článku

000523190100006

EID výsledku v databázi Scopus

2-s2.0-85079179736