From mere tools to nefarious manipulators : How do amateur retail investors make sense of selfhood vis-à-vis investing apps?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F25%3A00143735" target="_blank" >RIV/00216224:14230/25:00143735 - isvavai.cz</a>

Výsledek na webu

<a href="https://iupress.istanbul.edu.tr/journal/iusd/article/from-mere-tools-to-nefarious-manipulators-how-do-amateur-retail-investors-make-sense-of-selfhood-vis-a-vis-investing-apps" target="_blank" >https://iupress.istanbul.edu.tr/journal/iusd/article/from-mere-tools-to-nefarious-manipulators-how-do-amateur-retail-investors-make-sense-of-selfhood-vis-a-vis-investing-apps</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.26650/SJ.2025.45.2.0905" target="_blank" >10.26650/SJ.2025.45.2.0905</a>

Jazyk výsledku

angličtina

Název v původním jazyce

From mere tools to nefarious manipulators : How do amateur retail investors make sense of selfhood vis-à-vis investing apps?

Popis výsledku v původním jazyce

The paper concerns sense-making around digital investorial selfhood vis-à-vis investing platforms among amateur retail investors. From a cultural sociological perspective, while there is no one ideal archetype of financial subjectivity, the study identifies two structuring, binary ideal types shaping sense-making. A singularised self of an independent decision-maker, and a synchronised self, foregoing its agency to the platform's nudges. One imaginary privileges the agency of the user, whereas the other privileges the platform. Both imaginaries shape the meanings investors attribute to both their own investing and to the investing of others via apps. By using this theoretical lens, the paper overviews and interprets how investors navigate between and utilise these imaginaries while they make sense of their own use of digital investing platforms. Based on 23 in-depth interviews with individual Czech and Slovak amateur retail investors, the study shows that both imaginaries are employed differently in investors' accounts. While the singularised imaginary features prominently in the respondent's expressed subjectivity, the synchronised imaginary is more projective and attributive. I interpret this discrepancy as shaped by a broader cultural milieu of postsocialist capitalism, where neoliberal selfhood emerged especially strongly as a moral project, making not achieving self-responsible, independent, and enterprising subjectivity a moral failure.

Název v anglickém jazyce

From mere tools to nefarious manipulators : How do amateur retail investors make sense of selfhood vis-à-vis investing apps?

Popis výsledku anglicky

The paper concerns sense-making around digital investorial selfhood vis-à-vis investing platforms among amateur retail investors. From a cultural sociological perspective, while there is no one ideal archetype of financial subjectivity, the study identifies two structuring, binary ideal types shaping sense-making. A singularised self of an independent decision-maker, and a synchronised self, foregoing its agency to the platform's nudges. One imaginary privileges the agency of the user, whereas the other privileges the platform. Both imaginaries shape the meanings investors attribute to both their own investing and to the investing of others via apps. By using this theoretical lens, the paper overviews and interprets how investors navigate between and utilise these imaginaries while they make sense of their own use of digital investing platforms. Based on 23 in-depth interviews with individual Czech and Slovak amateur retail investors, the study shows that both imaginaries are employed differently in investors' accounts. While the singularised imaginary features prominently in the respondent's expressed subjectivity, the synchronised imaginary is more projective and attributive. I interpret this discrepancy as shaped by a broader cultural milieu of postsocialist capitalism, where neoliberal selfhood emerged especially strongly as a moral project, making not achieving self-responsible, independent, and enterprising subjectivity a moral failure.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50401 - Sociology

Projekt

<a href="/cs/project/EH23_025%2F0008710" target="_blank" >EH23_025/0008710: Na všechno sami: příležitosti a rizika individualizace společnosti</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ISTANBUL UNIVERSITESI SOSYOLOJI DERGISI-ISTANBUL UNIVERSITY JOURNAL OF SOCIOLOGY

ISSN

1304-2998

e-ISSN

2667-6931

Svazek periodika

45

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

TR - Turecká republika

Počet stran výsledku

24

Strana od-do

565-588

Kód UT WoS článku

001678310800006

EID výsledku v databázi Scopus

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