MOTORING EVENT AS A TOURISM ATTRACTOR IN REGION

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14310%2F18%3A00117378" target="_blank" >RIV/00216224:14310/18:00117378 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

MOTORING EVENT AS A TOURISM ATTRACTOR IN REGION

Popis výsledku v původním jazyce

Aim of this paper is focused on small-scale events in tourism and it is based on results gained via extensive questionnaire research during Barum Czech Rally Zlin. Research was focused on two main goals. First of them was assessing the role of motoring event as a atractor which is bringing visitors to hosting region and intent was also set on discovering of potential of rally to inspire rally visitors to come back to Zlin region during different part of year. Second goal of research was aimed on detecting typical patterns of behaviour and customs of visitors of motoring event. Main findings of research were, that Barum Czech Rally Zlin is playing important role in tourism of Zlin region because for 3/4 of visitors were wally only reason for arriving to hosting region. Rally also motivates respondents to come back into Zlin region in different part of year and discover other tourism points of interest.

Název v anglickém jazyce

MOTORING EVENT AS A TOURISM ATTRACTOR IN REGION

Popis výsledku anglicky

Aim of this paper is focused on small-scale events in tourism and it is based on results gained via extensive questionnaire research during Barum Czech Rally Zlin. Research was focused on two main goals. First of them was assessing the role of motoring event as a atractor which is bringing visitors to hosting region and intent was also set on discovering of potential of rally to inspire rally visitors to come back to Zlin region during different part of year. Second goal of research was aimed on detecting typical patterns of behaviour and customs of visitors of motoring event. Main findings of research were, that Barum Czech Rally Zlin is playing important role in tourism of Zlin region because for 3/4 of visitors were wally only reason for arriving to hosting region. Rally also motivates respondents to come back into Zlin region in different part of year and discover other tourism points of interest.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

TOPICAL ISSUES OF TOURISM: AUTHENTICITY IN THE CONTEXT OF TOURISM

ISBN

9788088064367

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

239-247

Název nakladatele

College of Polytechnics Jihlava

Místo vydání

Jihlava

Místo konání akce

Jihlava

Datum konání akce

28. 2. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000570144300025