Web and ICT Competencies in different types of SME

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14330%2F09%3A00039360" target="_blank" >RIV/00216224:14330/09:00039360 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Web and ICT Competencies in different types of SME

Popis výsledku v původním jazyce

In this paper we investigate the correspondence between information and communication technology (ICT) competencies, web presentation and the type of their business area. We explore what are the most important criteria of web presentation in successful growing small and medium enterprises (SMEs) according their business area (some company are service oriented and the others are producers). This view brings some interesting results. We have evidence that a long-term growth can be predicted from the web presentation and types of industry or services with high accuracy. We also show which attributes of the web page are the most important for that prediction. This investigation helps to SMEs to improve their competitiveness, better communication with customers and to find a proper internet marketing strategy.

Název v anglickém jazyce

Web and ICT Competencies in different types of SME

Popis výsledku anglicky

In this paper we investigate the correspondence between information and communication technology (ICT) competencies, web presentation and the type of their business area. We explore what are the most important criteria of web presentation in successful growing small and medium enterprises (SMEs) according their business area (some company are service oriented and the others are producers). This view brings some interesting results. We have evidence that a long-term growth can be predicted from the web presentation and types of industry or services with high accuracy. We also show which attributes of the web page are the most important for that prediction. This investigation helps to SMEs to improve their competitiveness, better communication with customers and to find a proper internet marketing strategy.

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of Conference on ENTERprise Information Systems CENTERIS 2009

ISBN

978-972-669-929-3

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

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Název nakladatele

University of Trás-os-Montes e Alto Douro

Místo vydání

Portugalsko

Místo konání akce

Portugalsko

Datum konání akce

1. 1. 2009

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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