Credibility in business reports

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14410%2F18%3A00101109" target="_blank" >RIV/00216224:14410/18:00101109 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Credibility in business reports

Popis výsledku v původním jazyce

Corporate and institutional annual reports are supposed to enhance the image and credibility of an institution. Credibility is based on fulfilment of validity claims, specifically of truth, sincerity, appropriateness and understandability (Theory of Communicative Action, Habermas 1984). Expertise and trust are also qualities which boost credibility. The paper analyses a genre included in corporate annual reports, "letters from executives", which attempt to persuade readers about managerial competence, optimistic prospects, successful operations of the company and its ambitious goals. The classical rhetorical appeals of ethos, logos and pathos seem to correspond to various strategies of communicating trustworthiness, reliability, credentials, expertise and achievements. However, executive letters in annual reports strive to persuade readers rather implicitly than explicitly. The analysis is carried out on a subcorpus of English and Czech documents, mostly executive letters and reports from corporate ARs, which forms a part of the Corpus of English and Czech Specialised Discourses (CECSD 2017) compiled at Masaryk University. The quantitative study focuses on relative frequency and ranking of verbs, nouns and adjectives with a persuasive potential, obviously preferred by the authors with the aimn of supporting the companies´ credibility.

Název v anglickém jazyce

Credibility in business reports

Popis výsledku anglicky

Corporate and institutional annual reports are supposed to enhance the image and credibility of an institution. Credibility is based on fulfilment of validity claims, specifically of truth, sincerity, appropriateness and understandability (Theory of Communicative Action, Habermas 1984). Expertise and trust are also qualities which boost credibility. The paper analyses a genre included in corporate annual reports, "letters from executives", which attempt to persuade readers about managerial competence, optimistic prospects, successful operations of the company and its ambitious goals. The classical rhetorical appeals of ethos, logos and pathos seem to correspond to various strategies of communicating trustworthiness, reliability, credentials, expertise and achievements. However, executive letters in annual reports strive to persuade readers rather implicitly than explicitly. The analysis is carried out on a subcorpus of English and Czech documents, mostly executive letters and reports from corporate ARs, which forms a part of the Corpus of English and Czech Specialised Discourses (CECSD 2017) compiled at Masaryk University. The quantitative study focuses on relative frequency and ranking of verbs, nouns and adjectives with a persuasive potential, obviously preferred by the authors with the aimn of supporting the companies´ credibility.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

60203 - Linguistics

Projekt

<a href="/cs/project/GA17-16195S" target="_blank" >GA17-16195S: Persvaze v anglickém a českém specializovaném diskurzu</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů