Reverse flows as the sources for product/service innovation ? do companies in tourism industries differ?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F13%3A00066934" target="_blank" >RIV/00216224:14560/13:00066934 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.giturprojects.com/itc/eventos.php?cat=165" target="_blank" >http://www.giturprojects.com/itc/eventos.php?cat=165</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Reverse flows as the sources for product/service innovation ? do companies in tourism industries differ?

Popis výsledku v původním jazyce

This paper examines various questions of the utilization of existing reverse flows as the sources for product/service innovation in the context of companies innovative behaviour and reverse logistics management. Based on the empirical survey of 244 companies we have identified some major differences between two groups of companies (manufacturing and services in one group and tourism services in another one) related to the various sources for product (service) innovation which encompass reverse flows, aswell. Frequency analysis, crosstabs, chi-square test, t-tests and Mann-Whitney U tests were applied to get answers to the basic research question if there are any differences between these two groups of companies when dealing with various types of reverse flows in their innovation behaviour.

Název v anglickém jazyce

Reverse flows as the sources for product/service innovation ? do companies in tourism industries differ?

Popis výsledku anglicky

This paper examines various questions of the utilization of existing reverse flows as the sources for product/service innovation in the context of companies innovative behaviour and reverse logistics management. Based on the empirical survey of 244 companies we have identified some major differences between two groups of companies (manufacturing and services in one group and tourism services in another one) related to the various sources for product (service) innovation which encompass reverse flows, aswell. Frequency analysis, crosstabs, chi-square test, t-tests and Mann-Whitney U tests were applied to get answers to the basic research question if there are any differences between these two groups of companies when dealing with various types of reverse flows in their innovation behaviour.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GA13-14704S" target="_blank" >GA13-14704S: Řízení zpětných toků jako prostředek tvorby hodnoty</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

VI. International Tourism Congress, ?The image and sustainability of tourism destination?, Peniche, Portugal

ISBN

9789899739512

ISSN

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e-ISSN

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Počet stran výsledku

27

Strana od-do

"nečíslováno"

Název nakladatele

Leiria, Instituto Politécnico de Leiria

Místo vydání

Leira

Místo konání akce

Peniche

Datum konání akce

1. 1. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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