An approach to reverse flows: motivation in retrospective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F18%3A00107300" target="_blank" >RIV/00216224:14560/18:00107300 - isvavai.cz</a>

Výsledek na webu

<a href="https://webcentrum.muni.cz/media/3126621/iscobemm-2018_204.pdf" target="_blank" >https://webcentrum.muni.cz/media/3126621/iscobemm-2018_204.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

An approach to reverse flows: motivation in retrospective

Popis výsledku v původním jazyce

The presented study provides a preliminary insight into shifts of managerial perception; of how managers see the role of reverse flows in Czech companies. The quantitative study suggests that there is a slight shift from cost-efficiency view on reverse flows as indicated by the diminishing role of motives of productivity increase, cost reduction, competitors’ pressure, and value retrieval. At the same time, there is no evidence of the higher concern of indirect marketing effects of reverse flows. Second, cluster analysis revealed that companies in 2017 are rather divided into two equal groups: One group put stress on the marketing aspect of reverse flows, the other on cost efficiency/legislation requirements. In this respect, The CSR remains the only problematic motive to interpret, as the cluster analysis suggests that the CRS is not seen as a part of marketing related.

Název v anglickém jazyce

An approach to reverse flows: motivation in retrospective

Popis výsledku anglicky

The presented study provides a preliminary insight into shifts of managerial perception; of how managers see the role of reverse flows in Czech companies. The quantitative study suggests that there is a slight shift from cost-efficiency view on reverse flows as indicated by the diminishing role of motives of productivity increase, cost reduction, competitors’ pressure, and value retrieval. At the same time, there is no evidence of the higher concern of indirect marketing effects of reverse flows. Second, cluster analysis revealed that companies in 2017 are rather divided into two equal groups: One group put stress on the marketing aspect of reverse flows, the other on cost efficiency/legislation requirements. In this respect, The CSR remains the only problematic motive to interpret, as the cluster analysis suggests that the CRS is not seen as a part of marketing related.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/GA16-16260S" target="_blank" >GA16-16260S: Přístup managementu k redukci zpětných toků ve vazbě na spokojenost zákazníků a neustálé zlepšování</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of International Scientific Conference of Business Economics Management and Marketing 2018

ISBN

9788021091641

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

247-254

Název nakladatele

Masaryk University

Místo vydání

Brno

Místo konání akce

Prušánky-Nechory

Datum konání akce

6. 9. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000495441500033