Territorial Marketing as a Tool to Identify Opportunities for the Moderate European Innovators: The Case of the Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Territorial Marketing as a Tool to Identify Opportunities for the Moderate European Innovators: The Case of the Czech Republic

Popis výsledku v původním jazyce

The European Union is considered being one of the most politically and economically stable territories. The EU members play a crucial role as an engine of the world economy, and more importantly, innovation booster. As the European Union aims to be the global leader in the innovation framework, it promotes the European Innovation Scoreboard report, which comparatively assesses the innovation performance of each EU member. Admittedly, being among moderate innovators brings a tremendous opportunity to develop the territory’s comparative advantage and become a significant part of the global economy. The study examines the territorial marketing concept as a tool to identify opportunities for the Czech Republic as a moderate European innovator. The paper presents the recommendation to the Czech Republic in the European environment focusing on the opportunities to grow a stronger territory. One of the main advantages of territorial marketing is to create an attractive and sustainable territory for investors, residents, potential enterprises, regardless of territory size.

Název v anglickém jazyce

Territorial Marketing as a Tool to Identify Opportunities for the Moderate European Innovators: The Case of the Czech Republic

Popis výsledku anglicky

The European Union is considered being one of the most politically and economically stable territories. The EU members play a crucial role as an engine of the world economy, and more importantly, innovation booster. As the European Union aims to be the global leader in the innovation framework, it promotes the European Innovation Scoreboard report, which comparatively assesses the innovation performance of each EU member. Admittedly, being among moderate innovators brings a tremendous opportunity to develop the territory’s comparative advantage and become a significant part of the global economy. The study examines the territorial marketing concept as a tool to identify opportunities for the Czech Republic as a moderate European innovator. The paper presents the recommendation to the Czech Republic in the European environment focusing on the opportunities to grow a stronger territory. One of the main advantages of territorial marketing is to create an attractive and sustainable territory for investors, residents, potential enterprises, regardless of territory size.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 5th International Conference on European Integration 2020

ISBN

9788024844558

ISSN

2571-029X

e-ISSN

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Počet stran výsledku

8

Strana od-do

279-286

Název nakladatele

VŠB - Technical University of Ostrava, Czech Republic

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

1. 1. 2020

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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